[Remote] Head of Product Marketing at Jasper

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Marketing Technology, SaaSIndustries

Requirements

10–15 years of Product Marketing experience, including 3+ years leading teams at the Director or Senior Director level in B2B SaaS (enterprise or AI experience preferred)
Proven success leading PMM organizations through growth, scale, or transformation
Strong ability to translate complex concepts into clear, differentiated narratives that resonate with executives and end users
Deep experience in messaging, positioning, pricing, and GTM enablement for multi-product portfolios
Track record of partnering cross-functionally with Product, Sales, and Marketing to drive alignment and clarity
Confidence presenting to executives and influencing high-level strategic decisions
Experience building scalable systems, from messaging frameworks to launch processes, that drive consistency

Responsibilities

Own Jasper’s overarching product story and messaging framework across products, personas, and verticals
Translate complex technical innovation into clear, differentiated positioning that resonates with executive buyers and end users alike
Partner with Communications and Brand to ensure consistency of message across all channels, from web and campaigns to sales decks and PR
Lead, coach, and develop a team of PMMs who are strong in strategy and storytelling, balancing product expertise with GTM execution
Establish a clear operating rhythm for launches, messaging, and enablement that increases quality and predictability
Instill standards of excellence in narrative development, competitive positioning, and cross-functional partnership
Act as a strategic counterpart to Product leadership, ensuring product roadmap and messaging are anchored in customer needs, market trends, and competitive insights
Influence prioritization and GTM readiness for new products and features through data, feedback, and positioning strategy
Lead market intelligence ensuring the organization understands competitors, emerging trends, and whitespace opportunities
Collaborate with Enablement, Sales, and Demand Gen to ensure every GTM motion is underpinned by strong messaging, value articulation, and enablement
Define launch frameworks and tiering models to scale quality and repeatability across product releases
Partner closely with the Enablement function to ensure clear linkage between messaging → sales readiness → field adoption
Create KPIs that connect PMM work to revenue outcomes, product adoption, win rates, and deal velocity
Elevate Product Marketing from a service function to a growth driver by quantifying its impact on pipeline, expansion, and retention

Skills

Product Marketing

Messaging Framework

Positioning

GTM

Storytelling

Product Strategy

Team Leadership

Launch Management

Market Differentiation

Executive Communication

Jasper

AI tool for efficient content creation

About Jasper

Jasper.ai provides an AI-powered tool designed to assist in content creation, specifically for producing high-quality blogs quickly and cost-effectively. This tool helps marketers, especially in the B2B SaaS sector, to generate effective campaigns by streamlining the writing process. Jasper.ai's service operates on a business model that enhances productivity for clients who need a large volume of content, such as marketing agencies and e-commerce businesses. A key differentiator for Jasper.ai is its commitment to ethical practices; it ensures that its AI models are not trained on client data, maintaining user privacy and confidentiality. Additionally, the company does not retain ownership of the content generated through its tool, and all data is stored securely in U.S.-based data centers. The goal of Jasper.ai is to provide a reliable and efficient content creation solution while upholding high standards of data security.

Austin, TexasHeadquarters

2020Year Founded

$121.6MTotal Funding

SERIES_ACompany Stage

Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Competitive salary

Unlimited vacation policy

401(k) matching

Health, dental, & vision benefits

Happy hour & fun events

Paid holiday & sick days

Risks

Increased competition from OpenAI's ChatGPT integration with iPhone may attract Jasper's market.

Integration challenges from Clipdrop acquisition could dilute Jasper's text-focused content creation.

Market saturation in generative AI could challenge Jasper's unique value proposition.

Differentiation

Jasper offers a unique AI knowledge layer for marketing with Brand IQ and Marketing IQ.

The company ensures data security by not training AI models on client data.

Jasper's AI tool enhances productivity by reducing writing costs for high-quality content.

Upsides

Jasper's acquisition of Clipdrop expands its services to include image creation and editing.

The AI Image Suite targets B2C marketers, improving workflows and campaign launches at scale.

Generative AI's growing demand offers Jasper opportunities for personalized marketing campaigns.

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