Sr. Product Marketing Manager - Data Management

Position Overview

• Location Type:
• Job Type: Full time
• Salary:

Alteryx is seeking a Senior Product Marketing Manager (PMM) to lead the messaging and go-to-market efforts for Alteryx One’s enterprise-grade data and information management capabilities. This role is a unique opportunity for a strategic thinker who understands the nuances of enterprise data architecture, cloud platforms, and modern IT standards. You’ll work at the intersection of Product, Sales, Solutions Engineering, and Marketing to effectively communicate the value of Alteryx One’s strengths in data governance, security, and platform integrations. This role requires both technical fluency and a knack for crafting messaging that resonates with IT stakeholders.

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

Key Responsibilities

• Messaging: Develop compelling, differentiated messaging that articulates the strengths of Alteryx One platform in the areas of data management, data governance, and platform integrations.
• Communication: Translate complex technical features into straightforward value propositions that appeal to IT audiences, emphasizing business impact.
• Go-to-Market Leadership: Design and execute effective launch and campaign strategies for cloud-based and hybrid solutions by collaborating with cross-functional teams.
• Sales Enablement: Create tools and enablement that equip sales teams to confidently address the needs of technical buyers, shorten sales cycles, and enhance win rates.
• Persona Insights: Act as the subject matter expert on IT personas, using these insights to shape marketing strategies and inform product development priorities.
• Launch Excellence: Drive strategic launch initiatives and lead release readiness for enhancements related to data security, scalability, and integrations.
• Customer Insights: Partner with Solutions Engineering to understand customer challenges and reflect these insights across all communications and strategies.
• Product Collaboration: Influence the product roadmap by working closely with Product Management, sharing market trends, customer feedback, and emerging needs.
• Content Development: Produce high-quality materials that support various initiatives, including field enablement, demand generation, and analyst relations.

Core Qualifications

• Experience: 5–8+ years of product marketing for B2B technology, focusing on data management, cloud platforms, or enterprise infrastructure.
• Cloud Platforms: Experience with cloud data platforms like Snowflake, Databricks, and BigQuery, and how they are used in enterprise analytics ecosystems.
• Technical Knowledge: Technical knowledge in areas such as data governance, security, integration, and data architecture.
• Stakeholder Marketing: Demonstrated ability to market to IT stakeholders by addressing their specific priorities and decision-making processes.
• Collaboration: Strong collaboration skills with a history of successful partnerships across teams like Product, Sales, and Solutions Engineering.
• Communication Skills: Exceptional communication skills to effectively convey technical ideas to varied audiences.
• Sales Enablement Creation: Ability to create sales enablement assets that resonate with technical buyers and reinforce product credibility.