Grid

Senior Marketing Manager

Remote

$135,000 – $165,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Cybersecurity, FintechIndustries

Position Overview

  • Location Type: Remote
  • Job Type: FullTime
  • Salary: $135K - $165K

Grid is a leading provider of identity verification and fraud prevention solutions, empowering businesses to build trust and security online. We've built a fraud prevention platform that integrates multiple data providers into a single, powerful solution designed for rapid deployment and ease of use.

We are looking for a dynamic and experienced Senior Marketing Manager to lead our marketing efforts. This role is critical in driving brand awareness, demand generation, and customer engagement in the competitive fraud solution space. The ideal candidate has a proven background in B2B SaaS marketing, a deep understanding of digital marketing, and experience with analytics-driven strategies that fuel growth and acquisition.

Responsibilities

  • Develop and implement strategic marketing plans to promote our fraud prevention solutions across various channels, including digital, content, events, and partner marketing.
  • Lead the creation of compelling marketing content, including whitepapers, case studies, blog posts, and sales collateral that effectively communicates our value proposition to target audiences.
  • Collaborate closely with product management and sales teams to understand product features, market trends, and customer needs to inform marketing initiatives.
  • Manage and optimize digital marketing campaigns across search, social, and display advertising platforms to drive qualified leads.
  • Plan and execute webinars, trade shows, and other events to showcase our solutions and engage with prospects and customers.
  • Analyze marketing performance metrics and provide regular reports on campaign effectiveness, lead generation, and ROI.
  • Oversee the company's website content and SEO strategy to improve organic visibility and conversions.
  • Manage relationships with external agencies and vendors to ensure high-quality deliverables and efficient use of marketing budget.
  • Stay up-to-date on industry trends, competitive landscape, and emerging technologies in the fraud prevention space.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
  • 7+ years of B2B marketing experience, with at least 3 years in a senior role.
  • Proven track record of developing and executing successful marketing strategies in the technology or cybersecurity industry.
  • Strong understanding of digital marketing channels, marketing automation tools, and CRM systems.
  • Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages.
  • Experience with marketing analytics and data-driven decision making.
  • Knowledge of fraud prevention, risk management, or financial technology industries is a plus.
  • Strong leadership and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

Benefits & Perks

  • Medical, Dental, Vision
  • $1,500.00 professional development budget
  • Fitness/Wellness reimbursement
  • Internet reimbursement

Skills

Digital Marketing
Content Marketing
B2B SaaS
SEO
Lead Generation
Campaign Management
Analytics
Marketing Strategy
Webinar Management
Event Planning

Grid

Provides instant tax refunds to taxpayers

About Grid

Grid provides immediate tax refunds to American taxpayers who have overpaid their taxes. Instead of waiting until the next tax year to receive their money back, clients can reclaim their funds instantly. This service enables individuals to use their refunded money for various needs, such as home improvements, holiday expenses, or personal treats. Grid's business model is based on facilitating these instant refunds, earning revenue through service fees or a percentage of the refunded amount. The company has successfully helped thousands of people achieve their financial goals and is actively working to expand its services.

San Francisco, CaliforniaHeadquarters
2016Year Founded
$21.9MTotal Funding
SERIES_ACompany Stage
Fintech, Financial ServicesIndustries
51-200Employees

Risks

Competition from fintech startups may erode Grid's market share.
IRS regulation changes could affect Grid's instant refund capability.
Rising interest rates may reduce demand for Grid's services.

Differentiation

Grid offers instant tax refunds, unlike traditional delayed refund processes.
Grid targets underserved communities, expanding financial access beyond mainstream services.
Grid's app provides comprehensive financial management, including credit building and tax filing.

Upsides

Increased digital financial service adoption boosts Grid's app-based service potential.
Fintech solutions for underserved communities expand Grid's customer base.
IRS modernization may enhance Grid's instant refund service efficiency.

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