Senior Marketing Analytics Manager
Recorded FutureSalary not specified
- Full Time
- Senior (5 to 8 years)
$135,000 – $165,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Cybersecurity, FintechIndustries
Requirements
Candidates should have a Bachelor's degree in Marketing, Business, or a related field, with an MBA preferred. They must possess at least 7 years of B2B marketing experience, including 3 years in a senior role. A proven track record in developing and executing successful marketing strategies within the technology or cybersecurity industry is essential. Strong understanding of digital marketing channels, marketing automation tools, and CRM systems is required, alongside excellent written and verbal communication skills. Experience with marketing analytics and data-driven decision-making is necessary, and knowledge of fraud prevention, risk management, or financial technology industries is a plus. Strong leadership and project management skills are also required.
Responsibilities
The Senior Marketing Manager will develop and implement strategic marketing plans to promote fraud prevention solutions across various channels, including digital, content, events, and partner marketing. They will lead the creation of compelling marketing content, such as whitepapers, case studies, blog posts, and sales collateral, to effectively communicate the company's value proposition. This role involves close collaboration with product management and sales teams to understand product features and customer needs, managing and optimizing digital marketing campaigns, planning and executing webinars and trade shows, analyzing marketing performance metrics, overseeing website content and SEO strategy, managing relationships with external agencies, and staying updated on industry trends and emerging technologies.
Skills
Digital Marketing
Content Marketing
B2B SaaS
SEO
Lead Generation
Campaign Management
Analytics
Marketing Strategy
Webinar Management
Event Planning
Grid
Provides instant tax refunds to taxpayers
About Grid
Grid provides immediate tax refunds to American taxpayers who have overpaid their taxes. Instead of waiting until the next tax year to receive their money back, clients can reclaim their funds instantly. This service enables individuals to use their refunded money for various needs, such as home improvements, holiday expenses, or personal treats. Grid's business model is based on facilitating these instant refunds, earning revenue through service fees or a percentage of the refunded amount. The company has successfully helped thousands of people achieve their financial goals and is actively working to expand its services.
Key Metrics
San Francisco, CaliforniaHeadquarters
2016Year Founded
$21.9MTotal Funding
SERIES_ACompany Stage
Fintech, Financial ServicesIndustries
51-200Employees