Deel

Associate Director, Integrated B2B Marketing | DACH

Germany

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Software as a Service (SaaS), Human Resources Technology, Fintech, Global Employment SolutionsIndustries

Associate Director/Senior Marketer, DACH Marketing

Employment Type: Full-Time Location Type: Remote

Company Overview: Deel

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Deel is among the largest globally distributed companies, with a team of 6,000 spanning over 100 countries and speaking 74 languages. We foster a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why Join Deel?

  • Fastest-Growing SaaS Company: Deel is transforming how global talent connects with world-class companies, breaking down borders that limit hiring and career opportunities.
  • Infrastructure for the Future of Work: We are building the infrastructure for the future of work, enabling a more diverse and inclusive global economy.
  • Significant Impact: In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries.
  • Industry Recognition: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and recognized on Y Combinator’s top companies list.
  • Career Accelerator: Experience at Deel is a career accelerator, tackling complex challenges that impact millions of people's working lives.
  • Strong Momentum: Backed by a $12 billion valuation and $1B in Annual Recurring Revenue (ARR) in just over five years.

About the Role: Associate Director/Senior Marketer, DACH Marketing

Deel is seeking an experienced Associate Director or Senior Marketing Manager to lead and execute our marketing strategy for the DACH region. We are looking for a self-driven, creative, and strategic marketer with a proven track record of building and scaling market presence in DACH. The ideal candidate will have experience developing segment-specific strategies and executing local campaigns that drive sustainable brand awareness and generate high-quality pipeline.

In this role, you will own the end-to-end marketing strategy for the DACH region, from planning and execution to performance analysis. You will be responsible for crafting and deploying demand generation initiatives to grow our brand presence, attract early adopters, and convert them into loyal customers and passionate brand advocates.

Responsibilities:

  • Strategic Leadership:
    • Develop go-to-market marketing strategy for the DACH region.
    • Define messaging and positioning with a strategic focus on maximizing pipeline and conversion.
  • Cross-functional Collaboration:
    • Work closely with local sales, central marketing, and digital marketing teams.
    • Create and execute market-focused demand and field marketing programs to accelerate pipeline growth.
  • Campaign Ownership:
    • Own content and integrated campaign strategy and execution.
    • Collaborate with agencies, influencers, and partners across sales, growth, and wider marketing functions.
  • Initiative Execution:
    • Lead complex, cross-functional initiatives that drive business forward.
    • Ensure pipeline growth and alignment across multiple teams and stakeholders.
  • Growth Metrics:
    • Drive growth at the market level by developing and reporting on key KPIs.
    • Assess pipeline health and activate lead acceleration.

Salary: Not specified.

Skills

B2B Marketing
Integrated Marketing
Global Teams
SaaS
Payroll
HRIS
Compliance
Benefits Management
Performance Management
Equipment Management
AI Tools
Global Payroll Infrastructure
Distributed Companies
Talent Acquisition
Global Economy
Customer Satisfaction
Marketing Strategy
Campaign Management
Digital Marketing
Content Marketing
Brand Management
Market Analysis
Lead Generation
Sales Enablement
CRM
Marketing Automation
Data Analysis
Budget Management
Team Leadership
Cross-functional Collaboration
Communication Skills
Project Management
Strategic Planning
Problem-Solving
Adaptability
Results-Oriented

Deel

HR platform for managing global workforces

About Deel

Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.

San Francisco, CaliforniaHeadquarters
2019Year Founded
$660.4MTotal Funding
LATE_VCCompany Stage
Data & Analytics, Consulting, Enterprise SoftwareIndustries
5,001-10,000Employees

Benefits

Remote Work Options
Stock Options

Risks

Rapid expansion may lead to integration challenges and cultural misalignment.
Exclusion from Rippling's tender offer could affect Deel's talent acquisition.
Zellis' AI-powered platform may intensify competition in the UK and Ireland.

Differentiation

Deel integrates contracts, payments, and taxes into a single interface.
Deel offers comprehensive HR solutions for managing international workforces.
Deel's platform supports local payroll processing and compliance monitoring.

Upsides

Deel's acquisition of Assemble enhances its HR platform capabilities.
Partnership with dLocal expands Deel's reach to 15 new countries.
Deel's $650 million funding highlights strong market position and growth potential.

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