Director of B2B Marketing, Demand Generation

Director of B2B Marketing

Salary: Location Type: Employment Type:

The Challenge

Eventbrite is looking for a strategic and results-oriented Director of B2B Marketing to lead our Demand Generation efforts to drive pipeline and revenue growth. This is a high-impact leadership role responsible for shaping and advancing the growth of our inbound marketing & demand generation efforts, fostering strong relationships between sales, marketing, data, and product, while delivering on revenue driving goals.

The Role

As the Director of B2B Marketing, you’ll be responsible for developing, executing, and optimizing integrated marketing campaigns across multiple channels to generate qualified leads and increase revenue. You’re comfortable working in a fast-paced environment and are a leader who is data-hungry, skilled at understanding the big picture, testing before scaling, and can enlist the support of cross-functional teammates to deliver on business goals. You will work closely with cross-functional teams, including content, product marketing, sales, product & eng, and data. You’ll design strategies that target our ideal customers, nurture them through the buyer’s journey, and convert them into loyal customers.

What You'll Do

Strategy & Planning

• Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, pipeline, and revenue.
• Partner with product, data, marketing, sales, and customer success teams to ensure alignment across the buyer’s journey and develop demand generation strategies that effectively address our target market’s needs.
• Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency.

Campaign Management

• Lead the planning, development, and execution of integrated marketing campaigns across multiple channels, including email marketing, content marketing, paid media, SEO, SEM, ABM, and social media.
• Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis.
• Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate with target personas.

Funnel Optimization & Lead Management

• Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively.
• Collaborate with the marketing ops, rev ops, and sales team to optimize lead scoring and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process.
• Partner with our product team to optimize the website and landing pages to improve conversion rates and enhance the user journey, using tools like A/B testing and personalization.

Analytics & Reporting

• Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.
• Forecast demand generation results and track progress against KPIs and revenue goals.

What Success Looks Like in This Role

• Achieve Pipeline and Revenue Targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful demand gen campaigns that drive high-quality leads and conversions.
• High-Performing Campaigns: Develop and execute multi-channel campaigns that meet or exceed KPIs, including lead volume, conversion rates, and engagement metrics, while effectively nurturing prospects through the funnel.
• Seamless Sales Alignment: Establish a strong partnership with the sales team, resulting in an efficient lead scoring, handoff, and follow-up process that improves lead-to-opportunity conversion rates.
• Data-Driven Decision Making: Regularly analyze and leverage data to refine and enhance demand generation strategies, resulting in continuous improvements in campaign effectiveness.