Director of B2B Marketing, Demand Generation

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Event Management, TicketingIndustries

Requirements

Candidates must be strategic and results-oriented leaders with a proven track record in demand generation, pipeline, and revenue growth. Experience in developing and executing integrated marketing campaigns across multiple channels such as email, content, paid media, SEO, SEM, ABM, and social media is essential. A strong understanding of B2B marketing principles, buyer journey nurturing, and conversion optimization is required, along with proficiency in data analysis and A/B testing. Collaboration with sales, product, and marketing teams is a key requirement.

Responsibilities

The Director of B2B Marketing will develop and execute a comprehensive demand generation strategy aligned with company goals to drive qualified leads, pipeline, and revenue growth. They will lead integrated marketing campaigns across various channels, oversee end-to-end campaign execution, and collaborate with content teams to develop relevant materials. Responsibilities also include driving top-of-funnel and mid-funnel growth through lead generation and nurturing programs, optimizing lead scoring and routing with sales operations, and partnering with product teams to enhance website conversion rates. The role involves tracking, analyzing, and reporting on campaign performance, forecasting results, and recommending strategic adjustments to improve KPIs and achieve revenue targets.

Skills

Demand Generation

B2B Marketing

Pipeline Growth

Revenue Growth

Inbound Marketing

Marketing Campaigns

Lead Generation

Email Marketing

Content Marketing

Paid Media

SEO

SEM

ABM

Social Media

Data Analysis

ROI Optimization

Eventbrite

Self-service ticketing platform for live events

About Eventbrite

Eventbrite is a self-service ticketing platform that allows individuals and organizations to create, share, find, and attend various live events. Users can set up events ranging from music festivals to conferences and gaming competitions. The platform works by enabling event organizers to sell tickets online, while also providing tools for payment processing and event marketing. Eventbrite stands out from competitors by offering personalized recommendations and automated notifications to enhance the ticket-buying experience. The goal of Eventbrite is to simplify the event management process for organizers and make it easier for attendees to discover and participate in live events.

San Francisco, CaliforniaHeadquarters

2006Year Founded

$382.8MTotal Funding

IPOCompany Stage

Data & Analytics, Fintech, EntertainmentIndustries

1,001-5,000Employees

Benefits

We care about your mental health and wellbeing. Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And if you like sports, we have our wellness program to pay for your gym expenses.

Ongoing training and career development is an important part of our culture. We offer unlimited access to courses in Udemy, language exchange programs, internal training, wildtalks, workshops and weekly sessions with our CEO

Work-life balance is extremely important to us. Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing.

Risks

Increased competition from Zoom Events threatens Eventbrite's virtual events market share.

Eventbrite for Causes may reduce revenue due to discounted nonprofit programs.

Leadership changes could lead to temporary operational disruptions.

Differentiation

Eventbrite offers a comprehensive platform for diverse event types and sizes.

The platform provides real-time insights and 24/7 monitoring for event organizers.

Eventbrite's personalized recommendations enhance user engagement and ticket sales.

Upsides

Growing demand for hybrid events expands Eventbrite's market reach and offerings.

AI-driven personalization tools enhance attendee experiences and satisfaction.

Sustainability focus allows Eventbrite to offer eco-friendly event management solutions.

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