Enterprise Product Marketing Manager

Enterprise Product Marketing Manager

Employment Type: Full-Time Location Type: Remote Salary: Not specified

Overview

CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. We are a globally distributed team on a mission to enable everyone in the world to use crypto with peace of mind.

Some things we’re proud of:

• 🛠️ Building foundational tools in the cryptocurrency space
• 📄 Over 1M tax forms generated
• 💲 $80B+ in cryptocurrency is tracked on CoinTracker (~over 5% of the entire crypto market)
• 🤝 Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Solana, and Uniswap
• 🗺️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x]
• 💼 $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan, Claire Hughes Johnson, Gokul Rajaram, Serena Williams, Zach Perret
• 🌴 Awesome benefits

Your Opportunity

Join CoinTracker as the first Enterprise Product Marketing Manager, owning the go-to-market strategy for our fastest-growing segment. You'll define and communicate our value to crypto accounting firms, finance teams, and institutional partners — crafting compelling narratives, driving strategic launches, and shaping how the industry sees and adopts CoinTracker. This is a high-autonomy, high-impact role at the intersection of product, sales, and marketing — working directly with one of our founders and reporting directly to the Head of Marketing — perfect for someone who thrives in early-stage ambiguity and wants to build from the ground up.

1-Year Outcomes

• CoinTracker is clearly positioned as the leader in enterprise crypto financial software.
• New enterprise revenue influenced through improved positioning, collateral, and GTM campaigns.
• Strategic messaging and competitive differentiation established and adopted across product, sales, and partnerships.
• High-quality, segment-specific content and campaigns are launched for every major feature.
• GTM toolkit (pitch decks, onboarding playbooks, objection frameworks) is created and actively used by the sales and partnerships teams.
• CoinTracker’s consumer brand equity is effectively leveraged to establish credibility and awareness in the enterprise market.

What You Will Do

• Own the full GTM strategy for CoinTracker’s enterprise products, from market research to launch execution.
• Define and evolve messaging for enterprise offerings (e.g. full service, embedded taxes, cost basis engine).
• Create sales enablement materials — pitch decks, one-pagers, objection handling, onboarding content — that drive adoption and conversion.
• Conduct market and competitive research to surface insights that influence product, pricing, and positioning.
• Lead strategic launches with tailored campaigns across key channels (e.g. email, LinkedIn, conferences, partner programs).
• Partner closely with sales, product, engineering, partnerships, and design to ensure narrative alignment and GTM excellence.
• Represent the voice of the enterprise user internally and bring customer feedback into roadmap, pricing, and messaging discussions.
• Build lightweight co-marketing or channel programs with crypto CPA networks and fintech partners.
• Establish CoinTracker as a thought leader in crypto finance through content and strategic visibility.

Skills We're Excited About

• 6+ years in product marketing or related GTM role, ideally in B2B SaaS, fintech, or crypto infrastructure.
• Experience owning GTM for a technical or financial product from strategy through execution.
• Strong writing and positioning skills, with a knack for simplifying complex concepts.
• Demonstrated ability to drive revenue impact through marketing-led motions.
• Comfort working directly with enterprise customers and distilling feedback.