Enterprise Product Marketing Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Financial Technology, SoftwareIndustries

Requirements

Candidates should have 6+ years of experience in product marketing or a related go-to-market role, preferably within B2B SaaS, fintech, or crypto infrastructure. Proven experience in owning go-to-market strategy from conception to execution for technical or financial products is essential, along with strong writing and positioning skills for simplifying complex concepts. Demonstrated ability to impact revenue through marketing initiatives and comfort engaging directly with enterprise customers to gather feedback is also required.

Responsibilities

The Enterprise Product Marketing Manager will own the go-to-market strategy for CoinTracker's enterprise products, including market research and launch execution. This role involves defining and refining messaging for enterprise offerings, creating sales enablement materials like pitch decks and one-pagers, and conducting market and competitive research to inform product strategy. Responsibilities include leading strategic launches with targeted campaigns, collaborating with sales, product, engineering, and partnerships teams, and representing the enterprise user's voice internally. Additionally, the manager will build co-marketing programs with partners and establish thought leadership in crypto finance through content and visibility.

Skills

Product Marketing

Go-to-Market Strategy

Enterprise Sales

Cryptocurrency

Financial Software

Narrative Crafting

Product Launches

B2B Marketing

Content Creation

Market Analysis

Cointracker

Cryptocurrency portfolio tracking and tax reporting

About Cointracker

CoinTracker helps individuals and businesses manage their cryptocurrency investments and tax obligations. It offers a portfolio tracking and tax reporting software that allows users to connect their crypto wallets and exchanges, enabling them to monitor their balances, transactions, and investment performance in one place. A key feature is its tax reporting capabilities, which assist users in calculating their cost basis, net fiat invested, and capital gains, simplifying compliance with complex tax regulations. CoinTracker operates on a subscription-based model, providing premium features for a fee while also offering a free tier to attract new users. The goal is to provide essential services for portfolio management and tax compliance in the growing cryptocurrency market.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$98.8MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Risks

IRS's Form 1099-DA may impact users valuing privacy, affecting CoinTracker's user base.

A recent security breach could undermine user trust and raise data privacy concerns.

Coinbase's expansion of its subscription model could increase competition for CoinTracker.

Differentiation

CoinTracker offers seamless crypto portfolio tracking and tax compliance in one platform.

Partnerships with Coinbase and TurboTax enhance CoinTracker's credibility and user reach.

CoinTracker's multichain support includes Arbitrum, Optimism, and Cosmos, broadening its user base.

Upsides

Increased demand for DeFi tax solutions due to IRS's new Form 1099-DA requirements.

Partnership with H&R Block positions CoinTracker in the mainstream tax preparation market.

CoinTracker Connect offers real-time crypto tax advice, enhancing user engagement.

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