Senior Product Marketing Manager

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Learning Technology, Artificial Intelligence, SoftwareIndustries

Requirements

Candidates should have 8+ years of experience in product marketing, with at least 2 years in a senior or lead role, preferably in a B2B SaaS environment. Demonstrated success in leading go-to-market strategies and executing high-impact product launches is required. A deep understanding of learning management systems or the broader edtech or HR tech space is necessary, along with exceptional writing, storytelling, and presentation skills. Proficiency with marketing and CRM tools such as Salesforce, HubSpot, and business intelligence platforms is needed. Strong cross-functional collaboration skills and the ability to influence without direct authority are essential, and willingness to travel up to 20% of the time is expected.

Responsibilities

The Senior Product Marketing Manager will lead product strategy and positioning, driving the development of differentiated product positioning, pricing strategies, and success metrics. They will own go-to-market plans, leading the planning and execution of product and feature launches in collaboration with product, sales, and marketing teams. The role involves acting as a strategic partner to stakeholders across departments, conducting market and customer insight research, and translating insights into actionable recommendations. Responsibilities also include developing high-impact content such as sales decks and case studies, enabling the sales organization through training and messaging frameworks, and championing thought leadership at industry events. Additionally, the Senior Product Marketing Manager will analyze and optimize performance metrics across marketing programs and launch activities.

Skills

Product Marketing

Go-to-Market Strategy

Messaging and Positioning

Marketing Programs

Market Insight

Product Knowledge

Customer Empathy

Product Strategy

Pricing Strategies

Launch Planning

Sales Enablement

Docebo

Corporate e-learning platform with AI integration

About Docebo

Docebo creates software and support systems to assist businesses in training their employees and stakeholders. Its platform combines various learning methods, such as formal, social, and experiential learning, enhanced by artificial intelligence to make the learning experience more personalized and engaging. This approach sets Docebo apart from traditional learning management systems that focus solely on formal courses. The company primarily targets corporate clients across different industries, recognizing the growing need for effective training solutions in the corporate e-learning sector. Docebo operates on a Software-as-a-Service (SaaS) model, where clients subscribe to access its platform, allowing for flexible usage based on their needs. The company's goal is to provide a comprehensive learning platform that supports continuous employee development and adapts to the evolving demands of the workforce.

Toronto, CanadaHeadquarters

2005Year Founded

$5.6MTotal Funding

IPOCompany Stage

Enterprise Software, EducationIndustries

1,001-5,000Employees

Benefits

Paid Vacation

Employee Stock Purchase Plan

Hybrid Work Options

Remote Work Options

Risks

Dayforce's new LMS launch could increase competition in the e-learning market.

CFO transition might cause temporary instability in Docebo's financial management.

Warburg Pincus's share acquisition may lead to increased influence over company decisions.

Differentiation

Docebo integrates formal, social, and experiential learning methods, enhancing learning personalization.

The platform leverages advanced AI capabilities for dynamic and personalized learning experiences.

Docebo's SaaS model allows scalable and flexible learning solutions for corporate clients.

Upsides

Docebo's partnership with Class Technologies enhances virtual instructor-led training capabilities.

Recognition with nine Brandon Hall Awards reinforces Docebo's leadership in learning innovation.

The alliance with Deloitte supports building robust learning ecosystems for large organizations.

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