Account Manager, DCO at Critical Mass

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Advertising, TechnologyIndustries

Requirements

3+ years in an account management or similar role
Strong communication skills
A good understanding of DCO strategy and its requirements
The ability to analyze data and make informed recommendations for optimization using Datorama
Strong attention to detail and quality control
High level of organization to instill confidence in deliverables
An understanding of the digital media landscape, including technical campaign launch aspects
The ability to train team members on how to QA effectively
The ability to manage and support a direct report
Confidence in collaborating with internal teams across concepting, strategy, design, and delivery

Responsibilities

Take ownership of a roster of clients and manage day-to-day relationships
Serve as the key DCO lead and point of contact for campaign deliverables
Build and maintain external client relationships
Brief internal teams and manage deliverables from concept to post-campaign
Collaborate internally to ensure seamless, timely delivery of ArtBot’s processes (e.g., 12 Stage Guide)
Manage, train, and support at least one direct report
Ensure deliverables meet high quality standards and are QA’d effectively
Drive ArtBot’s offering beyond the current scope and identify areas of growth within the product portfolio
Deepen understanding of Ad Operations and trafficking processes, including technical setup of DCO campaigns
Confidently explain ArtBot’s tools and platform across all channels (Display, Social, Video, Search, DOOH)
Interpret raw ad server data, use pivot tables, and identify optimization opportunities in alignment with client objectives
Participate in finance and revenue responsibilities for client accounts
Monitor billing, proactively chase for POs and scope confirmations
Identify upsell opportunities and flag areas where the agency is over-servicing clients

Skills

Dynamic Creative Optimization

Account Management

Client Relationship Management

Ad Operations

Campaign Trafficking

Pivot Tables

Ad Server Data Analysis

Display Advertising

Social Media Advertising

Video Advertising

Search Advertising

DOOH

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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