Critical Mass

Digital experience design and marketing agency

Calgary, Alberta, Canada

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About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters
1996Year Founded
$238KTotal Funding
M_AND_ACompany Stage
Data & Analytics, Consulting, Consumer SoftwareIndustries
1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books
Competitive pay and benefits
Match charitable donations up to $100USD
Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.
Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.
The company specializes in voice interface design and AI-driven customer interactions.
Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.
The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

Remote Jobs at Critical Mass

New York
Remote

Account Director

Critical Mass
Salary not specified
  • Full Time
  • Mid-level (3 to 4 years), Senior (5 to 8 years)