Nielsen

Account Executive (Media Agencies)

New York, New York, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Data & Analytics, Market ResearchIndustries

Requirements

Candidates should have 2-4 years of experience working at a media agency in a programmatic trader, data onboarder, or media buying role. A strong understanding of media planning and buying processes, audience data, and digital ad operations is required, along with an interest in transitioning into a client-facing sales or full-cycle business development role. Excellent communication skills, both written and verbal, with a consultative approach are necessary, as well as being highly organized and detail-oriented with the ability to manage multiple priorities. Experience using DSPs, onboarding platforms, or audience tools is a strong plus, and proficiency in Microsoft Office with familiarity with CRM systems like Salesforce is preferred. A BA/BS degree, preferably in Communications, Marketing, or Business, is required.

Responsibilities

The Account Executive will engage with media agencies to develop and execute strategic sales plans to increase revenue through NIQ Data-as-a-Service solutions. They will drive and develop client relationships, optimize client investments, and help agencies utilize NIQ’s data for improved audience targeting, planning, and campaign measurement. Responsibilities include prospecting, networking, developing new business opportunities, and evangelizing NIQ data assets to drive pipeline. The role involves understanding client needs, contributing to strategic recommendations, participating in client discovery conversations, and tailoring NIQ solutions. Generating sales leads, maintaining a pipeline of opportunities, and assisting with sales materials, proposals, and presentations are key duties. The Account Executive will help maintain a clean sales pipeline through CRM tools and regular reporting, act as a liaison between sales, product, and customer success teams, and build fluency in NIQ’s data, tools, and measurement offerings. Staying current with industry trends in digital media, programmatic buying, and data activation is also expected.

Skills

Sales
Client Relationship Management
Strategic Planning
Programmatic Trading
Data Onboarding
Media Buying
Audience Targeting
Campaign Measurement
Sales Pipeline Management
Consultative Sales

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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