Media Data and Technology Specialist

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Marketing, BiotechnologyIndustries

Requirements

Candidates must have a proven track record of operating and evolving media technologies. Strong communication skills, a firm understanding of omni-channel media targeting and measurement, and the ability to provide concise feedback and organized direction are essential. The role requires curiosity, creativity, and collaboration, with the ability to craft, create, iterate, and integrate solutions.

Responsibilities

The Media Data and Technology Specialist will curate and develop GM's ecosystem of media technologies, measurement providers, and workflow solutions. They will support the architecture and integration of technologies and data sources for media planning, targeting, activation, and measurement. Responsibilities include managing the internal media solutions roadmap, aligning with Marketing Science and Marketing Technology teams, providing strategy for paid media tech, building processes for tech platform integration, managing media technology vendors, conducting landscape reviews, recommending ad tech vendors, assisting with tech platform implementation and training, providing platform capabilities updates, troubleshooting user issues, and negotiating tech platform contracts with stakeholders like GM Purchasing, Legal, and Privacy.

Skills

Media Technologies

Data Integration

Workflow Solutions

Media Planning

Audience Targeting

Media Activation

Measurement

Omni-channel Media

Communication Skills

Automation

Problem-Solving

Creativity

Collaboration

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees