Staff Data Scientist
Zefr$235,000 - $250,000/year
- Full Time
- Senior (5 to 8 years)
About Zefr
Zefr focuses on contextual advertising, helping brands place their ads alongside relevant content without using personal information. Their technology is especially effective for video ads on platforms like YouTube and Facebook, allowing brands to reach specific audiences while maintaining user privacy. Zefr's Contextual Data Management Platform organizes brand preferences to deliver targeted ad campaigns with high engagement rates. The company differentiates itself by prioritizing privacy-compliant advertising, making it a valuable partner for brands looking to optimize their digital marketing efforts.
Los Angeles, CaliforniaHeadquarters
2009Year Founded
$63.1MTotal Funding
SERIES_ECompany Stage
Data & Analytics, EntertainmentIndustries
201-500Employees
Risks
Emerging AI technologies may increase competition in contextual advertising.
Reliance on platforms like YouTube and Facebook exposes Zefr to algorithm changes.
Expansion into new platforms like Snapchat may pose integration challenges.
Differentiation
Zefr specializes in privacy-compliant contextual advertising, avoiding personal information usage.
Their Contextual Data Management Platform offers impression-level transparency for ad campaigns.
Zefr's Atrium suite provides transparency in walled gardens like Meta and TikTok.
Upsides
Growing demand for privacy-compliant ads aligns with Zefr's contextual advertising approach.
Expansion into Snapchat's ad ecosystem enhances Zefr's brand safety measurement capabilities.
Promotion of Jon Morra to Chief AI Officer boosts AI-driven content analysis.
Funding
Total raised$63.13 M
Latest valuation$25.00 M
StageSERIES_E
SERIES D
1/31/2014$30
$150.00 MSERIES C
7/31/2012$18
$92.50 MSERIES A
10/31/2010$3
$15.00 MDEBT
5/31/2010N/A
EARLY VC
10/31/2009$1
$7.00 M