Growth Conversion at Zefr

Paris, Île-de-France, France

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€60,000 – €67,000Compensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, AI, TechnologyIndustries

Requirements

+5 years experience in RevOps, Growth, conversion optimization or CRM automation, with a track-record of driving significant business growth in a fast-paced environment by boosting conversion and revenue efficiency
Builder mindset: self-starter with hands-on approach, delivering measurable impact, building from 0 to 1, experimenting quickly and autonomously using no-code/low-code tools like Zapier, Webflow and AI agents
Extremely analytical: at ease with SQL queries, tracking and analyzing conversion data, strong experience with A/B testing, user behaviour analysis and web analytics tools (Google Analytics, Hotjar, Amplitude etc.)
Client-focused: strong understanding of key challenges at each stage of the customer journey, skilled in persona segmentation and crafting persuasive content with tailored messaging for each client and funnel stage, familiar with leveraging AI for at-scale personalized content creation
CRM automation skills (or strong appetite): hands-on experience managing CRM campaigns through automated workflows

Responsibilities

Maximize funnel performance: increase conversion rates from website visitors to qualified leads by optimizing the user journey
Track, test, and optimize: continuously monitor funnel performance, conduct A/B tests, apply data-driven insights to improve conversion at every stage, collaborating with Product, Growth acquisition, and Sales teams
Activate and nurture leads through CRM automation: engage non-converting leads by designing and implementing automated CRM campaigns to re-engage them and guide to book qualification calls with sales
Build multi-channel re-engagement campaigns: develop long-term CRM campaigns to nurture leads, stay top-of-mind and maximize business from re-engaged contacts
Develop customer insights & analytics to boost conversion: analyze funnel data and gather customer insights to build dynamic personas and fine-tune funnel and messaging
Create a reactivation score: understand triggers behind re-engagement and develop a scoring system to capture early signals of interest for timely follow-ups
Leverage AI for scalable impact: build personalized experiences at scale using persona segmentation and AI-driven personalization for each lead at every funnel stage
Design impactful pre-purchase experiences: implement automated workflows delivering valuable content (e.g., free tools) before leads sign a mandate to foster long-term engagement

Skills

A/B Testing

Funnel Optimization

CRM Automation

Data Analysis

User Journey Optimization

Growth Hacking

Analytics

Multi-channel Campaigns

Zefr

Contextual advertising technology for brands

About Zefr

Zefr focuses on contextual advertising, helping brands place their ads alongside relevant content without using personal information. Their technology is especially effective for video ads on platforms like YouTube and Facebook, allowing brands to reach specific audiences while maintaining user privacy. Zefr's Contextual Data Management Platform organizes brand preferences to deliver targeted ad campaigns with high engagement rates. The company differentiates itself by prioritizing privacy-compliant advertising, making it a valuable partner for brands looking to optimize their digital marketing efforts.

Los Angeles, CaliforniaHeadquarters

2009Year Founded

$63.1MTotal Funding

SERIES_ECompany Stage

Data & Analytics, EntertainmentIndustries

201-500Employees

Risks

Emerging AI technologies may increase competition in contextual advertising.

Reliance on platforms like YouTube and Facebook exposes Zefr to algorithm changes.

Expansion into new platforms like Snapchat may pose integration challenges.

Differentiation

Zefr specializes in privacy-compliant contextual advertising, avoiding personal information usage.

Their Contextual Data Management Platform offers impression-level transparency for ad campaigns.

Zefr's Atrium suite provides transparency in walled gardens like Meta and TikTok.

Upsides

Growing demand for privacy-compliant ads aligns with Zefr's contextual advertising approach.

Expansion into Snapchat's ad ecosystem enhances Zefr's brand safety measurement capabilities.

Promotion of Jon Morra to Chief AI Officer boosts AI-driven content analysis.

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