Brand Experience Designer at Zefr

Paris, Île-de-France, France

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, AI, PropTech, MarketingIndustries

Requirements

3–6 years in brand design, experience design, communication design, or creative direction
A portfolio that shows mastery across visual, motion, product-adjacent, and experiential work
Experience designing customer journeys, not just individual assets
Ability to think across digital, physical, sensory, emotional, and service design
Comfort exploring (incomplete in JD, but implied as key skill)

Responsibilities

Craft a holistic customer experience
Map and design the end-to-end journey for sellers, buyers, and agents
Define clear experience principles for how Zefir should feel at every stage
Spot friction points and transform them into meaningful brand moments
Design multi-sensory brand touchpoints
Extend the visual identity across web, social, product UI, print, motion, and events
Explore sound branding opportunities to enrich our sensory universe
Define photography direction and imagery standards across channels and product
Identify key moments that deserve emotional elevation
Design thoughtful touchpoints that reinforce trust, clarity, and celebration
Bring consistency and humanity to the life-change journey
Elevate our media presence
Design visual systems and formats for our editorial ecosystem (Notre Maison, ClassRoom, Podcast, News)
Support video, motion, and social content with high-impact branded assets
Collaborate across teams (Partner with Product, Growth, and Ops to ensure a seamless brand experience across digital and physical interactions)
Coordinate with external creatives (motion, 3D, photography, sonic) when needed
Systemize & scale (Maintain and evolve a cohesive multi-touchpoint brand system)
Document frameworks, templates, and design principles for scalability
Experiment rapidly using AI tools (Midjourney, Runway, GPT agents)

Skills

Brand Design

Experience Design

Sound Branding

Visual Design

User Journey Mapping

Social Media Design

Product Design

Physical Product Design

Creative Campaigns

UX Design

Zefr

Contextual advertising technology for brands

About Zefr

Zefr focuses on contextual advertising, helping brands place their ads alongside relevant content without using personal information. Their technology is especially effective for video ads on platforms like YouTube and Facebook, allowing brands to reach specific audiences while maintaining user privacy. Zefr's Contextual Data Management Platform organizes brand preferences to deliver targeted ad campaigns with high engagement rates. The company differentiates itself by prioritizing privacy-compliant advertising, making it a valuable partner for brands looking to optimize their digital marketing efforts.

Los Angeles, CaliforniaHeadquarters

2009Year Founded

$63.1MTotal Funding

SERIES_ECompany Stage

Data & Analytics, EntertainmentIndustries

201-500Employees

Risks

Emerging AI technologies may increase competition in contextual advertising.

Reliance on platforms like YouTube and Facebook exposes Zefr to algorithm changes.

Expansion into new platforms like Snapchat may pose integration challenges.

Differentiation

Zefr specializes in privacy-compliant contextual advertising, avoiding personal information usage.

Their Contextual Data Management Platform offers impression-level transparency for ad campaigns.

Zefr's Atrium suite provides transparency in walled gardens like Meta and TikTok.

Upsides

Growing demand for privacy-compliant ads aligns with Zefr's contextual advertising approach.

Expansion into Snapchat's ad ecosystem enhances Zefr's brand safety measurement capabilities.

Promotion of Jon Morra to Chief AI Officer boosts AI-driven content analysis.

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