Creative Strategist at Zefr

Paris, Île-de-France, France

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€45,000 – €55,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, ProptechIndustries

Requirements

3-5 years of creative strategy experience at agencies or high-growth tech companies with proven business impact
Successful track record of driving acquisition performance through impactful creative assets and copywriting
Proficiency in design and video tools (Figma, Photoshop, Premiere Pro) and AI creative models/tools (Midjourney, Pletor, veo3…) for rapid prototyping and execution
Analytical mindset: experienced with A/B testing, identifying patterns, and using data to optimize creative performance
Strong rigor and organization: you think systematically, document learnings, and build repeatable frameworks
Proactivity & creativity: You proactively bring bold, unconventional ideas that challenge category norms
Comfortable with rapid iteration and managing ambiguity in a fast-growing startup environment
Experience with email design and CRM creative requirements is a plus

Responsibilities

Develop and execute creative strategies that drive performance across paid media, CRM, and brand initiatives
Lead creative ideation with the support of our Acquisition manager and our creative agency to create high-converting campaign concepts
Ruthlessly assess performance and constantly iterate on the best concepts
Hands-on execution to produce static visuals and iterate quickly, leveraging AI to accelerate tests
Building a team of top-tier freelancers to create other visuals/videos
Copywriting support for communications campaigns (emails, ads and visuals), either directly or by creating specialized AI agents that respect our brand identity and tone of voice

Skills

Creative Strategy

Copywriting

Digital Advertising

Brand Strategy

Content Creation

Email Marketing

Ad Campaigns

Performance Marketing

Zefr

Contextual advertising technology for brands

About Zefr

Zefr focuses on contextual advertising, helping brands place their ads alongside relevant content without using personal information. Their technology is especially effective for video ads on platforms like YouTube and Facebook, allowing brands to reach specific audiences while maintaining user privacy. Zefr's Contextual Data Management Platform organizes brand preferences to deliver targeted ad campaigns with high engagement rates. The company differentiates itself by prioritizing privacy-compliant advertising, making it a valuable partner for brands looking to optimize their digital marketing efforts.

Los Angeles, CaliforniaHeadquarters

2009Year Founded

$63.1MTotal Funding

SERIES_ECompany Stage

Data & Analytics, EntertainmentIndustries

201-500Employees

Risks

Emerging AI technologies may increase competition in contextual advertising.

Reliance on platforms like YouTube and Facebook exposes Zefr to algorithm changes.

Expansion into new platforms like Snapchat may pose integration challenges.

Differentiation

Zefr specializes in privacy-compliant contextual advertising, avoiding personal information usage.

Their Contextual Data Management Platform offers impression-level transparency for ad campaigns.

Zefr's Atrium suite provides transparency in walled gardens like Meta and TikTok.

Upsides

Growing demand for privacy-compliant ads aligns with Zefr's contextual advertising approach.

Expansion into Snapchat's ad ecosystem enhances Zefr's brand safety measurement capabilities.

Promotion of Jon Morra to Chief AI Officer boosts AI-driven content analysis.

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