Sales Development Representative at Zefr

New York, New York, United States

Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Technology, AI, Social MediaIndustries

Requirements

2–3 years of experience in digital advertising, SaaS or media sales
Familiarity with CRM systems (Salesforce, HubSpot) and outreach tools (Salesloft, Outreach, Apollo, etc.)
Curiosity about digital media, YouTube, AI, and brand safety
Excellent communication, writing, and organizational skills
Comfort working in a fast-paced, data-driven, and collaborative environment
Self-starter mindset with resilience, enthusiasm, and accountability
Familiarity with the adtech ecosystem (DSPs, SSPs, CTV, social, programmatic) is a plus
Familiarity with digital tools and technology platforms including Salesforce is a plus
Proficiency in Microsoft Office Suite
BA/BS from a 4-year university or equivalent experience

Responsibilities

Prospect and qualify inbound and outbound leads within assigned agency and brand territories
Partner with AEs to research, target, and develop outreach strategies across independent, and potentially hold’co accounts
Craft personalized outreach using email, phone, and LinkedIn to secure discovery meetings
Leverage Salesforce and other tools to track activity, pipeline status, and conversion metrics
Collaborate cross-functionally with Marketing and Revenue Ops to refine lead scoring, campaign follow-up, and performance tracking
Maintain expert understanding of Zefr’s contextual data products, YouTube solutions, and brand suitability framework
Contribute to weekly pipeline reviews and provide feedback on what messaging, industries, or formats are resonating

Skills

Key technologies and capabilities for this role

SalesforceProspectingLead QualificationEmail OutreachPhone OutreachLinkedInPipeline ManagementCRMYouTubeBrand Suitability

Questions & Answers

Common questions about this position

What benefits are offered for this Sales Development Representative role?

US-based employees receive flexible PTO, medical, dental, and vision insurance with FSA options, company-paid life insurance, paid parental leave, 401(k) with company match, professional development opportunities, and 13+ paid holidays off.

Is this Sales Development Representative position remote or hybrid?

The position is hybrid.

What experience and skills are required for the Sales Development Representative role?

Candidates need 2–3 years of experience in digital advertising, SaaS or media sales, familiarity with CRM systems like Salesforce or HubSpot and outreach tools, excellent communication, writing, and organizational skills, and a self-starter mindset.

What is the work environment like at Zefr for this role?

The role involves working in a fast-paced, data-driven, and collaborative environment, with close collaboration across teams like Account Executives, Account Managers, and Marketing.

What makes a strong candidate for the Sales Development Representative position?

Strong candidates have 2–3 years in digital advertising, SaaS or media sales, familiarity with CRM and outreach tools, excellent communication skills, and a self-starter mindset with resilience; familiarity with adtech and a BA/BS degree are pluses. This role offers a defined growth path toward Account Executive.

Zefr

Contextual advertising technology for brands

About Zefr

Zefr focuses on contextual advertising, helping brands place their ads alongside relevant content without using personal information. Their technology is especially effective for video ads on platforms like YouTube and Facebook, allowing brands to reach specific audiences while maintaining user privacy. Zefr's Contextual Data Management Platform organizes brand preferences to deliver targeted ad campaigns with high engagement rates. The company differentiates itself by prioritizing privacy-compliant advertising, making it a valuable partner for brands looking to optimize their digital marketing efforts.

Los Angeles, CaliforniaHeadquarters

2009Year Founded

$63.1MTotal Funding

SERIES_ECompany Stage

Data & Analytics, EntertainmentIndustries

201-500Employees

Risks

Emerging AI technologies may increase competition in contextual advertising.

Reliance on platforms like YouTube and Facebook exposes Zefr to algorithm changes.

Expansion into new platforms like Snapchat may pose integration challenges.

Differentiation

Zefr specializes in privacy-compliant contextual advertising, avoiding personal information usage.

Their Contextual Data Management Platform offers impression-level transparency for ad campaigns.

Zefr's Atrium suite provides transparency in walled gardens like Meta and TikTok.

Upsides

Growing demand for privacy-compliant ads aligns with Zefr's contextual advertising approach.

Expansion into Snapchat's ad ecosystem enhances Zefr's brand safety measurement capabilities.

Promotion of Jon Morra to Chief AI Officer boosts AI-driven content analysis.

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