Web Designer

Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Health, Health Data, Healthcare TechnologyIndustries

Requirements

Candidates should have 6+ years of related experience in marketing, business, or digital media, with a preference for SEO experience in the healthcare technology industry. A post-secondary degree, diploma, or certificate in marketing, business, management, or a related field, or equivalent working experience is required. Strong knowledge of Enterprise B2B digital marketing strategies, tactics, principles, trends, channel strategy, brand management, and marketing technology is necessary. Previous experience in visual storytelling and graphic design abilities, along with a portfolio of digital and web design work, is essential. Proficiency with Adobe Creative Suite is also required.

Responsibilities

The Web Designer will develop and execute comprehensive digital marketing strategies, including SEO, PPC, cross-channel lead generation, and lead nurturing, to align with business goals. Responsibilities include designing, creating, analyzing, and updating web pages, landing pages, calls-to-action, website copy, and email campaigns for conversion optimization and lead capture. The role involves ensuring brand consistency in graphic design and website copy, monitoring and addressing website security, usability, and compliance issues, and managing marketing automation tools like HubSpot, Pardot/Salesforce, and Google GA4. Additionally, the Web Designer will implement and manage marketing automation tools, identify new digital marketing opportunities, develop testing and optimization plans, stay updated on industry trends, and develop a working understanding of the company's value proposition and target audience. Compliance with privacy, security, and confidentiality policies is mandatory.

Skills

Web Design

Digital Marketing

SEO

PPC

Lead Generation

Lead Nurturing

Website Redesign

Backlink Strategy

User Experience (UX)

Conversion Optimization

Graphic Design

Website Security

Usability Testing

Altera Digital Health

Cloud-based EMR solutions for healthcare providers

About Altera Digital Health

Altera Health provides technology solutions for hospitals and health networks in Australia and New Zealand, focusing on enhancing patient care and improving clinical workflows. Their main product is a cloud-based Electronic Medical Record (EMR) system that allows healthcare providers to digitally store, manage, and access patient information. This system is designed to be user-friendly, enabling clinicians to prioritize patient care over administrative tasks. Altera Health differentiates itself from competitors by offering a scalable and cost-effective SaaS model, which includes subscription fees for their EMR system and additional services like scanning and document management. The company's goal is to support healthcare providers in modernizing their operations and achieving better patient outcomes through improved information flow and operational efficiency.

Maipú, ChileHeadquarters

2017Year Founded

ACQUISITIONCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Generative AI adoption may increase competition, challenging Altera's market position.

Paymentus integration could expose Altera to financial technology risks.

Delays in Paragon Denali deployment may impact customer satisfaction.

Differentiation

Altera's cloud-based EMR system enhances patient care and streamlines clinical workflows.

Partnership with Microsoft Azure boosts Altera's cloud-native EHR capabilities for rural hospitals.

Altera's offensive cybersecurity approach proactively addresses vulnerabilities before exploitation.

Upsides

Generative AI collaboration with EPAM enhances efficiency and reduces operational costs.

Paragon Denali offers scalable, cost-effective solutions for smaller hospitals on Microsoft Azure.

Altera's Sunrise EHR ranked top inpatient EHR for community and acute rehabilitation hospitals.

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