KeepGrowing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

Nutrafol is seeking a data-driven, strategic, and execution-focused Director of Lead Generation to drive new customer acquisition across key owned and partner-led channels, including email, SMS, affiliate marketing, and direct mail. This role will lead efforts to scale performance, test new ideas, and optimize for acquisition efficiency, sitting at the intersection of growth, lead generation, and affiliate partnerships.

This role will directly report to the Sr. Director, Performance Marketing and sits in a fast-paced, performance-driven entrepreneurial team. This person will have a high degree of ownership within the customer acquisition team, managing one direct report and two agencies.

Responsibilities

• Own and lead the strategy for new customer acquisition via email, SMS, affiliate, and direct mail programs.
• Develop and manage the lead capture funnel, from opt-in tactics to nurture flows and conversion.
• Manage agency partners and one direct report to drive channel execution, reporting, and experimentation.
• Partner closely with the lifecycle team to ensure distinction between acquisition vs retention messaging.
• Lead all affiliate acquisition efforts, including strategy, partner identification, negotiation, campaign management, and performance optimization.
• Oversee execution of email & SMS acquisition campaigns, including paid lead capture, content strategy, A/B testing, and offer strategy.
• Build and optimize direct mail programs targeting high-intent audiences to convert to first-time buyers.
• Develop and present weekly and monthly reporting, identifying insights and opportunities to improve CAC.
• Own budgets, forecasts, and performance KPIs for all channels under management.
• Continuously test creative, offers, and messaging across all touchpoints to maximize acquisition efficiency.
• Collaborate with digital, creative, and data teams to ensure alignment and impact.
• Design and implement testing roadmap across all channels under management to optimize campaign performance.
• Quickly iterate on strategies based on real-time data and insights.
• Socialize relevant and notable learnings, best practices, and operating procedures across teams.
• Stay up-to-date with the channel trends and best practices.

Requirements

• 10+ years of relevant experience in a lead generation role within an eCommerce brand or agency; wellness and DTC experience preferred.
• Deep understanding of performance marketing and ability to work towards revenue, sales, and efficiency goals.
• 4+ years of experience hiring, coaching and leading high performing teams.
• Strong leader with experience managing teams and agency partners.
• Hands-on experience with ESPs, SMS platforms (e.g., Klaviyo, Attentive), affiliate platforms (e.g., Impact), and direct mail.
• Skilled in managing and tracking budgets while identifying revenue drivers.
• Proven track record of delivering measurable results in terms of performance and consideration metrics.
• Able to work with and analyze large data sets quickly.