Director, Lead Generation

This role involves owning and leading the strategy for new customer acquisition through email, SMS, affiliate, and direct mail programs. The Director will develop and manage the lead capture funnel, overseeing opt-in tactics, nurture flows, and conversion processes. They will manage agency partners and one direct report to drive channel execution, reporting, and experimentation, while partnering closely with the lifecycle team to ensure clear distinction between acquisition and retention messaging. Key responsibilities include leading all affiliate acquisition efforts, overseeing the execution of email and SMS acquisition campaigns, and building/optimizing direct mail programs. The Director will also be responsible for developing and presenting reports, managing budgets, forecasts, and performance KPIs, continuously testing creative, offers, and messaging, and collaborating with digital, creative, and data teams. Designing and implementing a testing roadmap across all channels to optimize campaign performance and quickly iterating on strategies based on real-time data are also crucial. Lastly, the role requires socializing learnings, best practices, and operating procedures across teams, and staying up-to-date with channel trends.