Dataiku

Senior Digital Marketing Manager

Hawthorne, New Jersey, United States

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Software, Artificial IntelligenceIndustries

Senior Digital Marketing Manager

Company: Dataiku

Location: US Only

About Dataiku: Dataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents. Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to begin building with AI using their existing skills and knowledge.


Position Overview

Dataiku is seeking a Senior Digital Marketing Manager to join our growing Demand Generation and Digital Marketing (DGDM) team. This role is focused on accelerating our impact and brand presence in the US market and reports directly to the DGDM Director.

This strategic and hands-on role will lead project-based marketing initiatives across brand, campaign development, and cross-functional execution. You will be instrumental in scaling our go-to-market efforts across the Americas through innovative, data-driven, and collaborative digital marketing leadership.


Key Responsibilities

  • Brand Leadership: Develop and scale US-focused brand campaigns in collaboration with creative and media agencies.
  • Campaign Management: Oversee the creation and execution of innovative integrated marketing campaigns, including ABM strategies targeting key US regions.
  • Project Coordination: Lead cross-functional projects that enhance the customer journey, support sales enablement, and align with regional marketing objectives.

Ideal Candidate Profile

Educational Background

  • Bachelor's or Master's degree in Marketing, Business, or a related field.

Experience

  • 7+ years in digital marketing, with a strong focus on brand and campaign strategy in B2B tech.

Skills

  • Proven track record managing integrated marketing programs that combine paid media, creative ideation, and demand generation.
  • Experience driving regional marketing programs in the US market, ideally in close partnership with sales and product marketing teams.
  • Outstanding copywriting, storytelling, and content strategy skills with a strong understanding of visual branding.
  • Deep experience working with creative and media agencies, from brief development to execution and performance review.
  • Strong project management skills with the ability to lead cross-functional initiatives and meet ambitious deadlines.
  • A data-driven mindset, constantly seeking performance optimization, and familiar with tools like Google Analytics, Salesforce, Marketo, and similar.
  • Excellent communication and collaboration skills, with the ability to work effectively across time zones and cultures.

Compensation and Benefits

Compensation

  • National Base Pay Range (US only): $160,000 - $200,000 USD
  • The final compensation package will be determined during the interview process based on factors including geographic location, internal equity, education, skill set, experience, and training.
  • Eligible roles may also be entitled to receive commission or other variable compensation through Dataiku's incentive compensation program.

Benefits

Dataiku offers comprehensive benefits, including:

  • Stock options
  • Medical, dental, and vision plans
  • Flexible spending accounts
  • Pre-tax commuter benefits
  • 401k company match
  • Paid vacations and sick leave
  • Paid parental leave
  • Employer-paid disability coverage
  • Additional health and wellbeing perks and benefits

Dataiku reserves the right to amend or modify employee perks and benefits at any time.


Why Join Dataiku?

At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku!

Learn more about working here by visiting our Dataiku LinkedIn page.


Dataiku's Commitment: Our practices are rooted in the idea that everyone should be treated with dignity, decency, and fairness. Dataiku also believes that a diverse identity is a strength.

Skills

Digital Marketing
Brand Strategy
Campaign Management
ABM
Integrated Marketing
Demand Generation
Copywriting
Storytelling
Content Strategy
Visual Branding
B2B Marketing

Dataiku

AI solutions for operationalizing business processes

About Dataiku

Dataiku develops AI solutions aimed at integrating artificial intelligence into everyday business operations. Their products focus on operationalizing AI, which helps businesses enhance their processes and outcomes. Key offerings include Generative AI, which creates new content or predictions, and MLOps, which facilitates collaboration between data scientists and operations teams to manage the machine learning lifecycle. Dataiku's solutions have proven effective, as demonstrated by their work with a retail client that improved forecast runtime by 900% with high accuracy. The company generates revenue by providing these AI solutions and has a partnership with AWS, enhancing their service offerings and scalability for clients.

New York City, New YorkHeadquarters
2013Year Founded
$823.3MTotal Funding
SERIES_FCompany Stage
Data & Analytics, AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Health, life & pension benefits
Equity
Time off for R&R
Public holidays
Work from anywhere policy (unique to team)
12 weeks of paid parental leave
Volunteering opportunities
Career Development opportunities
Technology stipend
Onsite meals & healthy snacks
Office happy hours
Company-wide events

Risks

Competition from AI platforms like Databricks may impact Dataiku's market share.
High costs of generative AI initiatives could strain client budgets.
Reliance on partnerships poses risks if collaborations face challenges.

Differentiation

Dataiku offers a centralized platform for enterprise AI and data analytics.
The company integrates with AWS, enhancing connectivity and scalability for clients.
Dataiku's LLM Guard Services ensure controlled Generative AI rollouts.

Upsides

Dataiku's partnership with Rower Consulting expands its reach in the pharmaceutical sector.
Recognition in Gartner's Magic Quadrant boosts Dataiku's credibility in AI solutions.
Dataiku Stories enhances user engagement with Generative AI-powered presentations.

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