Senior Digital Marketing Manager

Hawthorne, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Software, Artificial IntelligenceIndustries

Requirements

Candidates should possess a Bachelor's or Master's degree in Marketing, Business, or a related field, with over 7 years of digital marketing experience focused on B2B tech brand and campaign strategy. Proven success in managing integrated marketing programs combining paid media, creative, and demand generation is essential, along with experience driving US regional marketing programs, preferably with sales and product marketing collaboration. Strong copywriting, storytelling, content strategy, and visual branding understanding are required, as is extensive experience working with creative and media agencies. Excellent project management skills for leading cross-functional initiatives and meeting deadlines are necessary, alongside a data-driven mindset with familiarity in tools like Google Analytics, Salesforce, and Marketo. Outstanding communication and collaboration skills are also key.

Responsibilities

The Senior Digital Marketing Manager will lead brand leadership by developing and scaling US-focused brand campaigns in collaboration with agencies. They will oversee the creation and execution of integrated marketing campaigns, including ABM strategies for key US regions. Additionally, they will lead cross-functional projects to enhance the customer journey, support sales enablement, and align with regional marketing objectives.

Skills

Digital Marketing

Brand Strategy

Campaign Management

ABM

Integrated Marketing

Demand Generation

Copywriting

Storytelling

Content Strategy

Visual Branding

B2B Marketing

Dataiku

AI solutions for operationalizing business processes

About Dataiku

Dataiku develops AI solutions aimed at integrating artificial intelligence into everyday business operations. Their products focus on operationalizing AI, which helps businesses enhance their processes and outcomes. Key offerings include Generative AI, which creates new content or predictions, and MLOps, which facilitates collaboration between data scientists and operations teams to manage the machine learning lifecycle. Dataiku's solutions have proven effective, as demonstrated by their work with a retail client that improved forecast runtime by 900% with high accuracy. The company generates revenue by providing these AI solutions and has a partnership with AWS, enhancing their service offerings and scalability for clients.

New York City, New YorkHeadquarters

2013Year Founded

$823.3MTotal Funding

SERIES_FCompany Stage

Data & Analytics, AI & Machine LearningIndustries

1,001-5,000Employees