Director, SEO Marketing

United States

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$220,000 – $270,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Fintech, PaymentsIndustries

Requirements

Candidates must have 15 years of marketing experience, including proven success in leading and scaling global SEO programs for high-growth companies, ideally in fintech, SaaS, or B2B sectors. A Bachelor's degree in Marketing or a related field is required, along with experience optimizing SEO beyond Google. Minimum of 4 years experience building and leading high-performance teams, strong business acumen with demonstrated experience driving business outcomes with SEO, deep knowledge of technical SEO, content marketing, and analytics, and demonstrated experience using data to drive business decisions are also necessary. The ability to work seamlessly with cross-functional teams is essential.

Responsibilities

The Director, SEO Marketing will shape and execute a global SEO strategy focused on high-intent keywords, local market nuances, and sustainable growth. Responsibilities include building and mentoring a team of SEO experts, content strategists, and agencies worldwide. They will partner with engineering to enhance site architecture, crawlability, and performance, and collaborate with content and product marketing teams to create data-driven content that ranks and drives conversions. Additionally, they will experiment with emerging search channels like YouTube and AI-driven platforms, test new tactics and structured data strategies, and educate the organization on SEO best practices to drive business impact.

Skills

SEO

Content Strategy

Technical SEO

Organic Search

Marketing Strategy

Data Analysis

Campaign Management

Brand Awareness

Customer Engagement

Product Marketing

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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