Senior Manager - Conversion Rate Optimization

About SmartAsset

SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is helping people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors. SmartAsset has earned recognition on the Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500™ (#250 in 2022) lists. Currently, SmartAsset ranks on Y Combinator’s list of Top 100 Companies. A successful $110 million Series D funding round in 2021 valued the company at over $1 billion. *Other than application and licensing fees, SmartAsset did not provide compensation for the aforementioned awards.

About the team

Join SmartAsset’s powerhouse marketing team, a collaborative, high-velocity group of A-players obsessed with testing, learning, and scaling breakthrough results. We blend data-driven rigor with bold creative energy. From innovative funnel experiments to full-funnel campaign launches, you’ll be part of a team that’s constantly pushing the boundaries of performance marketing, powered by best-in-class tools, robust support from our Data Science and Analytics teams, and a culture that rewards curiosity and results. If you’re hungry to lead and learn at a company that’s setting new standards for marketing excellence, you’ll feel right at home here.

About the Job

Responsibilities

• Design and implement A/B tests using Optimizely, leveraging your skills in HTML, CSS, and JavaScript to modify web elements directly.
• Own the development and management of a robust testing backlog, prioritizing CRO tests that have the potential to increase lead quality and revenue
• Effectively pull and leverage data to generate insights and inform decisions around overall funnel strategy, opportunity, and feature prioritization.
• Act as Product Owner for engineering-involved tests, managing requirements, timelines, and stakeholder communications.
• Work with the performance marketing team to develop and test strategies that are appropriate for different types of traffic and user experiences.

Skills/Experience you have

• 3-5 years prior experience in conversion rate optimization
• Proficient in HTML, CSS, and a basic understanding of JavaScript
• Proficient with Optimizely, both frontend and server-side
• Strong analytical skills and a data-driven approach to decision making
• Excellent communication and project management skills
• Full knowledge of growth marketing levers (key metrics, how they affect each other)
• Strong understanding of pixels, UTM parameters, and online ad tracking
• Bachelor's degree in marketing, economics, or a related field

Skills/Experience preferred

• UI/UX design experience, preferably with Figma
• Experience with GA4, Mixpanel, Tableau, or other data visualization platforms
• Exposure to UX research methods (usability studies, JTBD interviews)

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles)

Available Benefits and Perks

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US.
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Supplemental Short-term and Long-term Disability
• FSA: Medical and Dependent Care
• 401K
• Equity packages for each role
• Time Off: Vacation, Sick and Parental Leave
• EAP (Employee Assistance Program)
• Financial Literacy Mentoring Program
• Pet Insurance
• Home Office Stipend

SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment wit