VP of Marketing
AchieversSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, SoftwareIndustries
Requirements
The ideal candidate should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 10 years of experience in product marketing, with a strong preference for experience in a B2B SaaS environment. Proven leadership experience building and scaling high-performing teams is essential, along with a deep understanding of digital marketing strategies and customer-centric approaches.
Responsibilities
As the VP Product Marketing & Customer Education, you will lead and grow a global product marketing team, crafting messaging that resonates with key customer personas and driving go-to-market strategies for new products and features. You will also be responsible for solution positioning, competitive differentiation, analyst relations, and customer-facing storytelling, while collaborating closely with Product, Sales, and Customer Success teams to ensure launch excellence and maintain a cohesive narrative across all touchpoints. Furthermore, you will serve as a strategic voice and challenger to VP- and C-level leaders, staying close to customers, analysts, and market trends to inform product strategy and roadmap priorities.
Skills
Product Marketing
B2B SaaS
Digital Marketing
Customer-centric
Messaging
Go-to-market strategies
Solution positioning
Competitive differentiation
Analyst relations
Customer storytelling
Strategic voice
Market trends
Similarweb
Digital data analytics platform for businesses
About Similarweb
Similarweb offers a digital data platform that provides insights into online activity for various stakeholders, including customers, partners, and competitors. The platform collects and analyzes data to help businesses understand their market position and make informed decisions. Users can access detailed analytics that reveal trends and performance metrics, allowing them to strategize effectively. Unlike many competitors, Similarweb focuses on delivering a comprehensive view of digital interactions, which helps clients identify opportunities for growth and profitability. The goal of Similarweb is to empower businesses with accurate digital data to enhance their competitive advantage.
New York City, New YorkHeadquarters
2007Year Founded
$229.3MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees