Similarweb

VP Product Marketing & Customer Education

Tel Aviv-Yafo, Tel Aviv District, Israel

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, SoftwareIndustries

Requirements

The ideal candidate should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 10 years of experience in product marketing, with a strong preference for experience in a B2B SaaS environment. Proven leadership experience building and scaling high-performing teams is essential, along with a deep understanding of digital marketing strategies and customer-centric approaches.

Responsibilities

As the VP Product Marketing & Customer Education, you will lead and grow a global product marketing team, crafting messaging that resonates with key customer personas and driving go-to-market strategies for new products and features. You will also be responsible for solution positioning, competitive differentiation, analyst relations, and customer-facing storytelling, while collaborating closely with Product, Sales, and Customer Success teams to ensure launch excellence and maintain a cohesive narrative across all touchpoints. Furthermore, you will serve as a strategic voice and challenger to VP- and C-level leaders, staying close to customers, analysts, and market trends to inform product strategy and roadmap priorities.

Skills

Product Marketing
B2B SaaS
Digital Marketing
Customer-centric
Messaging
Go-to-market strategies
Solution positioning
Competitive differentiation
Analyst relations
Customer storytelling
Strategic voice
Market trends

Similarweb

Digital data analytics platform for businesses

About Similarweb

Similarweb offers a digital data platform that provides insights into online activity for various stakeholders, including customers, partners, and competitors. The platform collects and analyzes data to help businesses understand their market position and make informed decisions. Users can access detailed analytics that reveal trends and performance metrics, allowing them to strategize effectively. Unlike many competitors, Similarweb focuses on delivering a comprehensive view of digital interactions, which helps clients identify opportunities for growth and profitability. The goal of Similarweb is to empower businesses with accurate digital data to enhance their competitive advantage.

Key Metrics

New York City, New YorkHeadquarters
2007Year Founded
$229.3MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Flexible Work Hours
Professional Development Budget

Risks

Emergence of decentralized platforms like Bluesky may impact demand for centralized analytics.
Rapid growth of AI-driven platforms may shift focus from traditional web analytics.
Secondary offering of shares at a lower price could affect investor confidence.

Differentiation

Similarweb offers a comprehensive view of digital activity across multiple stakeholders.
The platform provides actionable insights for businesses to gain a competitive edge.
Similarweb is trusted by high-profile clients and listed on the NYSE as SMWB.

Upsides

Increased demand for digital market intelligence tools due to rapid platform growth.
Recognition as Alternative Data Provider of the Year highlights industry leadership.
Strategic collaboration with You.com expands reach in AI-powered productivity solutions.

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