Director of Product Marketing

Product Marketing Leader

Position Overview

Twin Health is seeking an experienced individual to be our very first Product Marketing leader. This high-impact, cross-functional role reports directly to the Chief Product Officer (CPO) and will own the end-to-end strategy for messaging, positioning, and go-to-market execution for our flagship Type 2 Diabetes and Healthy Weight programs. This position sits at the intersection of Marketing, Analytics, Product Management, and Sales & Client Success.

Company Information

At Twin Health, we empower people to reverse, prevent, and improve chronic metabolic diseases. Our invention, The Whole Body Digital Twin™, creates a dynamic representation of each individual’s unique metabolism using daily data from non-invasive sensors and self-reported preferences. This technology delivers a new standard of care, enabling physicians and patients to make personalized, data-driven decisions.

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. We foster a culture that empowers each Twin to create impact and enjoy their work. Twin Health has received recognition such as Innovator of the Year by Employer Health Innovation Roundtable (EHIR), inclusion in the 2021 CB Insights Digital Health 150, and recognition in Built In's 2022 Best Places To Work Awards. With backing from leading venture capital funds like ICONIQ Growth, Sequoia, and Sofina, we are scaling our services globally to address the chronic metabolic disease health crisis. We are building a company that prioritizes employee experience and impact, revolutionizing healthcare along the way.

Key Responsibilities

• Market Intelligence:
  • Own competitive intelligence and market research.
  • Translate clinical outcomes, product features, and differentiators into clear, impactful value propositions in collaboration with Marketing, Analytics, and Commercial teams.
• Sales Enablement:
  • Craft compelling product narratives for prospects and clients across employers, brokers, and health plans.
  • Equip sales and client success teams with essential tools such as personas, battlecards, case study selections, and playbooks.
• Go-to-Market Strategy:
  • Lead go-to-market planning and execution for new product launches, features, and campaigns in partnership with Marketing, Analytics, Product Management, and Sales & Client Success.
• Strategy & Leadership:
  • Serve as a thought partner to Product and Growth leadership teams.
  • Utilize market and client insights to influence roadmap prioritization and long-term positioning.

Qualifications

• Experience: 7–10 years in B2B2C product or partner marketing, preferably within digital health, health plans, or benefits platforms.

Compensation and Benefits

• Salary: $200,000 - $230,000 annually.
• Twin Health is committed to fostering an outstanding culture and employee experience, built on values of passion, talent, and trust. We offer comprehensive benefits designed to support our employees in achieving our ambitious vision.

Employment Type

• [Employment Type Not Specified]

Location Type

• [Location Type Not Specified]

Application Instructions

• [Application Instructions Not Specified]