VP Marketing (NYC or Berlin based) at Leapsome

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, SaaS, TechnologyIndustries

Requirements

Based in NYC or Berlin
Hands-on AI fluency with successful experience embedding AI tools and agents into marketing workflows for faster decisions and improved scalability
Experience streamlining tech stacks to drive growth and eliminate complexity
Senior marketing leadership roles in B2B SaaS, ideally in HRTech or adjacent verticals
Track record of scaling $30M → $100M+ ARR and activating SMB/Mid-Market GTM plays
Deep understanding of HR
High-output, low-ego operator who leads with clarity, urgency, and empathy, thriving in fast-moving environments
Sharp focus, creativity, and deep passion for growth marketing

Responsibilities

Reimagine Marketing for the AI Era: Architect and champion AI-powered marketing strategies, tools, and automation across the entire tech stack to supercharge efficiency, velocity, and ROI
Design Market-Focused Campaigns: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness, pipeline growth, and measurable revenue success
Own Product Marketing & Messaging: Define compelling positioning, highlight differentiators, and shape narratives that resonate with HR and G&A leaders
Bridge Across Functions: Collaborate closely with Product, Sales, and Customer Success to align marketing initiatives with roadmap priorities and growth objectives
Partner for GTM Excellence: Team up with Sales to uncover new opportunities, create AI-infused messaging, and maximize account penetration
Accelerate Demand Gen: Own multi-channel campaigns and leverage data-driven, AI-enhanced automation to fuel customer acquisition, conversion, and retention
Drive Brand & Thought Leadership: Develop thought leadership content and public-facing initiatives to establish Leapsome as a market leader in HRTech
Scan & Shape the Market: Monitor global HRTech trends, assess competitive positioning, and evolve marketing strategy to stay ahead
Build & Lead an AI-First Team: Define and execute a hiring strategy, build a top-tier global marketing organization across digital, content, field, and partner marketing, and cultivate a high-performance, growth-minded culture

Skills

Key technologies and capabilities for this role

Marketing StrategyAI MarketingGrowth MarketingTeam LeadershipData-Driven MarketingDemand GenerationB2B MarketingSaaS Marketing

Questions & Answers

Common questions about this position

Is this role remote or does it require being based in a specific location?

The role is based either in NYC or Berlin and is not remote.

What are the key skills and qualities needed for this VP Marketing role?

The role requires being a strategic and hands-on marketing leader skilled in building AI-first marketing strategies, leading with clarity, urgency, and empathy, and thriving in fast-moving environments. Experience in growth marketing, designing campaigns, product marketing, and demand generation is essential.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Leapsome?

Leapsome focuses on making work fulfilling, empowering high-performing teams, and reshaping the future of work with a shared sense of purpose. They emphasize ease of use, high adoption, learning and growth together, and building genuine motivation and engagement.

What makes a strong candidate for this VP Marketing position?

A strong candidate is a high-output, low-ego operator who is strategic yet hands-on, passionate about AI-powered growth marketing, and excels at building teams while bridging functions like Product, Sales, and Customer Success.

Leapsome

HR technology platform for employee development

About Leapsome

Leapsome provides a people enablement platform that focuses on improving employee development, productivity, and engagement, especially during times of change. The platform offers tools for performance management, employee engagement, learning, and the goal-setting framework known as Objectives and Key Results (OKRs). It integrates smoothly with existing tools like HR Information Systems, Slack, Teams, Calendar, and Jira, making it easy for companies to adopt without overhauling their current systems. Unlike many competitors, Leapsome emphasizes a subscription-based model and includes a dedicated Customer Success team to help clients maximize the benefits of the platform. The goal of Leapsome is to support organizations in enhancing their workforce's engagement and productivity, ultimately helping them achieve their business objectives.

New York City, New YorkHeadquarters

2016Year Founded

$58.4MTotal Funding

SERIES_ACompany Stage

Enterprise Software, EducationIndustries

51-200Employees