Deputy

Senior Director, Global Demand Generation & Growth

United States

Deputy Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software as a Service (SaaS), Workforce Management, Marketing & AdvertisingIndustries

Requirements

The Senior Director of Demand Generation requires experience building exceptional demand gen functions or experience with an advanced program, a track record of hitting targets and driving results, and a strong analytical ability to uncover insights and business trends. Candidates should have a Bachelor’s degree in a related field and possess a revenue-driven marketing background.

Responsibilities

The Senior Director will set the global digital marketing strategy and execution plans for the prospect journey, drive performance efficiency improvements in digital paid media ads, website conversion, email, and remarketing, identify opportunities to leverage AI and automation, define a quarterly demand generation plan, drive funnel optimization programs, create well-orchestrated nurtures, meet revenue targets, and partner with SDR and Sales leadership to build successful lead flow and follow-up processes.

Skills

Digital Marketing
Paid Media
Events
Direct Marketing
Referral Programs
Paid Search
Social Media
Team Leadership
Growth Strategy
Lead Generation
Marketing Automation
Data Analysis

Deputy

Workforce management and staff scheduling platform

About Deputy

Deputy is a workforce management platform that simplifies staff scheduling, labor cost control, and timesheet management for businesses of all sizes. It allows users to create and share schedules easily, reducing scheduling workload by up to 50%, and includes features for demand planning and compliance with labor laws. The platform operates on a freemium model, offering a free starter plan and a premium package, and provides an open API for integration with other software systems. Deputy's goal is to help businesses manage their workforce efficiently while keeping labor costs low.

Key Metrics

Sydney, AustraliaHeadquarters
2008Year Founded
$139.1MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Enterprise SoftwareIndustries
201-500Employees

Benefits

Health Insurance
401(k) Company Match
Flexible Work Hours
Stock Options
Paid Parental Leave
Private Health and Dental Insurance
Work from Home Stipend
Commuter Benefits

Risks

Increased competition from emerging platforms could erode Deputy's market share.
Reliance on a freemium model may limit revenue growth if users don't convert.
Data privacy concerns could lead to reputational damage and legal challenges.

Differentiation

Deputy offers a comprehensive platform for workforce management, including scheduling and compliance.
The platform's open API allows seamless integration with existing business software systems.
Deputy's freemium model provides accessibility to businesses of all sizes.

Upsides

Deputy achieved unicorn status, surpassing a billion-dollar valuation in 2023.
Integration with AI enhances demand planning and labor cost control for businesses.
Growing mobile-first solutions improve accessibility and user experience for workforce management.

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