Deputy

Senior Director, Global Demand Generation & Growth

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software as a Service (SaaS), Workforce Management, Marketing & AdvertisingIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full Time
  • Salary: Not Specified

Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status. At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work. If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!

The Role

The Senior Director of Demand Generation is responsible for setting the growth strategy and overseeing the execution of lead generation programs and tactics to continue our growth trajectory. By supervising a team of digital marketers who execute our digital paid media, events, direct marketing, referral, paid search, and social, you will drive a key investment and growth lever in the company. You will work closely with our sales and marketing leaders, account executives, sales development, product, and revenue operations to achieve our growth goals. This is an excellent opportunity for an experienced marketer to build an integrated global demand generation function that can scale into the future.

The ideal individual is a revenue-driven marketer who knows what it takes to drive a pipeline across segments, sales motions (self-serve and sales assisted) and regions. The ideal person for this role has built exceptional demand gen functions in the past or has experience with a more advanced program with a track record for hitting targets and driving results. In addition to defining strategy and plans, this person is highly analytical and can dive into data to uncover insights and business trends. Deputy is a people-first company that centers its mission and values on customers and employees. As a leader, you will serve as a culture-add and mentor. You know what it takes to recruit, train, and develop teams, motivate, enable, and remove obstacles, and partner effectively across the organization at all levels.

Responsibilities

  • Set the global digital marketing strategy and execution plans for the prospect journey, including advertising, website, email, etc.
  • Drive performance efficiency improvements in digital paid media ads, website conversion, email, remarketing, and documenting the prospect lifecycle journey.
  • Continually identify opportunities to leverage AI and automation to increase campaign effectiveness, scale personalization, optimize decision-making, and streamline operations.
  • Bring programs, campaigns, and messaging to life across all digital channels, resonating with our target audience.
  • Define a quarterly demand generation plan with key programs for both internal and external third-party options, including digital and events, working closely with our content and events team.
  • Drive funnel optimization programs across multiple stakeholders, including lead flow, scoring, nurture, and automation. Partner with SDR and Sales leadership to build successful lead flow and follow-up processes.
  • Create well-orchestrated nurtures and consistent touchpoints for top, mid, and bottom funnel prospects.
  • Meet revenue targets and define the growth plan, channel mix, data & analytics to drive net new and expansion leads across all segments.

Application Instructions

  • Not Specified

Skills

Digital Marketing
Paid Media
Events
Direct Marketing
Referral Programs
Paid Search
Social Media
Team Leadership
Growth Strategy
Lead Generation
Marketing Automation
Data Analysis

Deputy

Workforce management and staff scheduling platform

About Deputy

Deputy is a workforce management platform that simplifies staff scheduling, labor cost control, and timesheet management for businesses of all sizes. It allows users to create and share schedules easily, reducing scheduling workload by up to 50%, and includes features for demand planning and compliance with labor laws. The platform operates on a freemium model, offering a free starter plan and a premium package, and provides an open API for integration with other software systems. Deputy's goal is to help businesses manage their workforce efficiently while keeping labor costs low.

Sydney, AustraliaHeadquarters
2008Year Founded
$139.1MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Enterprise SoftwareIndustries
201-500Employees

Benefits

Health Insurance
401(k) Company Match
Flexible Work Hours
Stock Options
Paid Parental Leave
Private Health and Dental Insurance
Work from Home Stipend
Commuter Benefits

Risks

Increased competition from emerging platforms could erode Deputy's market share.
Reliance on a freemium model may limit revenue growth if users don't convert.
Data privacy concerns could lead to reputational damage and legal challenges.

Differentiation

Deputy offers a comprehensive platform for workforce management, including scheduling and compliance.
The platform's open API allows seamless integration with existing business software systems.
Deputy's freemium model provides accessibility to businesses of all sizes.

Upsides

Deputy achieved unicorn status, surpassing a billion-dollar valuation in 2023.
Integration with AI enhances demand planning and labor cost control for businesses.
Growing mobile-first solutions improve accessibility and user experience for workforce management.

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