Vice President, Marketing

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, Biotechnology, Enterprise SoftwareIndustries

Requirements

Candidates should have at least 15 years of senior-level experience developing and executing successful marketing strategies across multiple functions, including developer relations, enterprise marketing, brand management, and growth marketing. Experience with both Product-Led Growth (PLG) and Enterprise SaaS/B2B software is essential.

Responsibilities

The Vice President of Marketing will lead the marketing organization, collaborating with cross-functional teams to align Go-to-Market efforts for both enterprise and product-led growth strategies. This role involves developing and evaluating marketing programs, setting brand strategy, driving global marketing initiatives to target enterprise customers and partners, expanding educational capabilities, and building relationships with industry influencers and media. The VP will also stay informed of industry trends and competitive landscapes to provide strategic input.

Skills

Generative AI

Enterprise AI

Product Marketing

Partner Marketing

Developer Relations

Brand Strategy

Digital Marketing

Social Media Marketing

Leadership

Strategic Planning

Market Positioning

AI Systems

Cohere

Provides NLP tools and LLMs via API

About Cohere

Cohere provides advanced Natural Language Processing (NLP) tools and Large Language Models (LLMs) through a user-friendly API. Their services cater to a wide range of clients, including businesses that want to improve their content generation, summarization, and search functions. Cohere's business model focuses on offering scalable and affordable generative AI tools, generating revenue by granting API access to pre-trained models that can handle tasks like text classification, sentiment analysis, and semantic search in multiple languages. The platform is customizable, enabling businesses to create smarter and faster solutions. With multilingual support, Cohere effectively addresses language barriers, making it suitable for international use.

Toronto, CanadaHeadquarters

2019Year Founded

$914.4MTotal Funding

SERIES_DCompany Stage

AI & Machine LearningIndustries

501-1,000Employees

Risks

Competitors like Google and Microsoft may overshadow Cohere with seamless enterprise system integration.

Reliance on Nvidia chips poses risks if supply chain issues arise or strategic focus shifts.

High cost of AI data center could strain financial resources if government funding is delayed.

Differentiation

Cohere's North platform outperforms Microsoft Copilot and Google Vertex AI in enterprise functions.

Rerank 3.5 model processes queries in over 100 languages, enhancing multilingual search capabilities.

Command R7B model excels in RAG, math, and coding, outperforming competitors like Google's Gemma.

Upsides

Cohere's AI data center project positions it as a key player in Canadian AI.

North platform offers secure AI deployment for regulated industries, enhancing privacy-focused enterprise solutions.

Cohere's multilingual support breaks language barriers, expanding its global market reach.

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