[Remote] Vice President, Marketing at Cohere

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, Biotechnology, Enterprise SoftwareIndustries

Skills

Key technologies and capabilities for this role

Generative AIEnterprise AIProduct MarketingPartner MarketingDeveloper RelationsBrand StrategyDigital MarketingSocial Media MarketingLeadershipStrategic PlanningMarket PositioningAI Systems

Questions & Answers

Common questions about this position

Is this marketing role remote?

Yes, the position is fully remote.

What is the salary for the VP Marketing position?

This information is not specified in the job description.

What are the key responsibilities of the VP Marketing?

The role involves leading the marketing organization, collaborating with cross-functional teams on go-to-market strategies, developing marketing programs using market research and competitive intelligence, creating measurement strategies with KPIs, and driving brand strategy and global campaigns.

What is the company culture like at Cohere?

Cohere obsesses over what they build, works hard and moves fast to serve customers, consists of top experts passionate about their craft, and values diverse perspectives for building great products.

What makes a strong candidate for VP Marketing at Cohere?

A strong candidate should have expertise in leading marketing teams, experience with enterprise go-to-market strategies, skills in brand positioning, market research, competitive intelligence, and developing KPIs for marketing effectiveness, plus the ability to collaborate cross-functionally in a fast-paced AI environment.

Cohere

Provides NLP tools and LLMs via API

About Cohere

Cohere provides advanced Natural Language Processing (NLP) tools and Large Language Models (LLMs) through a user-friendly API. Their services cater to a wide range of clients, including businesses that want to improve their content generation, summarization, and search functions. Cohere's business model focuses on offering scalable and affordable generative AI tools, generating revenue by granting API access to pre-trained models that can handle tasks like text classification, sentiment analysis, and semantic search in multiple languages. The platform is customizable, enabling businesses to create smarter and faster solutions. With multilingual support, Cohere effectively addresses language barriers, making it suitable for international use.

Toronto, CanadaHeadquarters

2019Year Founded

$914.4MTotal Funding

SERIES_DCompany Stage

AI & Machine LearningIndustries

501-1,000Employees

Risks

Competitors like Google and Microsoft may overshadow Cohere with seamless enterprise system integration.

Reliance on Nvidia chips poses risks if supply chain issues arise or strategic focus shifts.

High cost of AI data center could strain financial resources if government funding is delayed.

Differentiation

Cohere's North platform outperforms Microsoft Copilot and Google Vertex AI in enterprise functions.

Rerank 3.5 model processes queries in over 100 languages, enhancing multilingual search capabilities.

Command R7B model excels in RAG, math, and coding, outperforming competitors like Google's Gemma.

Upsides

Cohere's AI data center project positions it as a key player in Canadian AI.

North platform offers secure AI deployment for regulated industries, enhancing privacy-focused enterprise solutions.

Cohere's multilingual support breaks language barriers, expanding its global market reach.

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