Centerfield

VP, Enterprise Partnerships

Remote

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, Home Services, E-commerce, B2BIndustries

Requirements

Candidates should have over 10 years of experience in client acquisition, business development, or growth sales, preferably in performance marketing, digital media, or agency settings. A minimum of 5 years in a leadership role within an agency, with proven experience in pitching and winning new business, is required. Strong knowledge of performance marketing metrics (CPA, CPL, ROAS, LTV), executive-level communication, presentation, and negotiation skills are essential. Experience leading competitive RFP processes and a deep understanding of the agency landscape are also necessary. A Bachelor's degree is preferred, and an MBA or advanced degree is a plus.

Responsibilities

The VP, Enterprise Partnerships will own the go-to-market strategy and lead new client acquisition efforts for the Home Services division, focusing on winning against competing agencies. Responsibilities include building and managing a pipeline of brand-direct opportunities, leading the end-to-end RFP and pitch process with compelling proposals and pricing strategies, and serving as a thought leader and closer in executive-level meetings. The role involves collaborating with internal teams to ensure seamless client onboarding and success, driving pricing and deal structure strategy, partnering with marketing and design to create sales enablement materials, and hiring and mentoring a sales team. Maintaining visibility into deal progression, reporting on sales metrics, and monitoring industry trends to refine strategy are also key duties.

Skills

Sales Leadership
Go-to-market Strategy
RFP Process
Partnership Building
Customer Acquisition
Digital Marketing
Omnichannel Experiences
Pitch Leadership
Deal Closing
Value Proposition
Client Success
Product Management
Media Planning
Marketing Strategy
Design Thinking

Centerfield

Customer acquisition through sales and marketing

About Centerfield

Centerfield focuses on customer acquisition through effective sales and marketing strategies, primarily using digital channels like text and chat. They create personalized buying experiences for customers and help major brands in home services and telecommunications close around 2,000,000 sales annually. Operating on a performance-based marketing model, Centerfield earns revenue by driving sales for clients, leveraging technology and skilled sales agents. Their goal is to be a trusted partner for brands looking to expand their customer base.

Los Angeles, CaliforniaHeadquarters
2011Year Founded
$151.7MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consulting, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
401(k) Company Match
Paid Charity and Volunteer Days
Parental Leave
Performance Bonus

Risks

Integration challenges from Brainjolt acquisition may disrupt existing operations.
Regulatory scrutiny on social media platforms could impact Centerfield's advertising strategies.
Economic fluctuations may affect Centerfield's performance-based revenue model.

Differentiation

Centerfield's Dugout platform integrates real-time biddable media and automated call routing.
The acquisition of Brainjolt enhances Centerfield's social commerce capabilities on major platforms.
Centerfield's performance-based marketing model drives significant sales for leading global brands.

Upsides

Recognition as Best Overall SEM Solution boosts Centerfield's credibility in digital marketing.
Acquisition of Brainjolt expands customer acquisition through social media engagement.
Named 'Best Places to Work in Los Angeles' aids in attracting top talent.

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