VP, Director of Marketing at Plaza Home Mortgage

San Diego, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mortgage, Financial ServicesIndustries

Requirements

Deep expertise in mortgage or financial services marketing
Strong command of digital trends
Proven track record in client acquisition
Experience managing internal marketing teams (e.g., Content Marketing Manager, Digital Marketing Manager, Marketing Associate, Marketing Coordinator, Marketing Interns)
Experience overseeing external marketing and communications vendors
Ability to report to and partner with the Chief Marketing Officer (CMO)

Responsibilities

Lead the strategic direction and execution of marketing and corporate communications initiatives
Drive brand awareness, lead generation, and client engagement through targeted strategies across multiple distribution channels
Develop and lead marketing strategies aligned with business goals across Wholesale, Mini Correspondent/Non-Delegated, National Correspondent, and Reverse mortgage lending channels
Analyze market trends, competition, and client behavior to identify new opportunities
Recruit, lead, and mentor internal marketing staff and external agency partners
Maintain and evolve the company’s brand in partnership with the CMO
Ensure brand consistency across all distribution channels, platforms, and touchpoints
Oversee SEO, SEM, email, social media, and content marketing efforts
Optimize campaigns for engagement, lead generation, and client retention
Manage Plaza’s CRM and marketing automation platforms, supporting process milestone-based communications
Drive initiatives to increase Google reviews and manage third-party vendors
Develop and lead broker rewards and recognition programs
Oversee development of marketing collateral, product announcements, rate sheets, and related marketing communications
Lead internal and external communications, including intranet content, leadership messages, and Business Continuity and Disaster Recovery crisis communications
Support compliance-related marketing needs and corporate suggestions box engagement
Oversee planning and execution of industry conferences and tradeshows

Skills

Key technologies and capabilities for this role

SEOSEMEmail MarketingSocial Media MarketingContent MarketingCRMMarketing AutomationBrand ManagementLead GenerationMortgage Marketing

Questions & Answers

Common questions about this position

What is the salary for the VP, Director of Marketing position?

This information is not specified in the job description.

Is this a remote, hybrid, or in-office role?

This is a hybrid position based at the San Diego headquarters.

What skills and experience are required for this role?

The role requires deep expertise in mortgage or financial services marketing, a strong command of digital trends, and a proven track record in client acquisition.

What team does the Director of Marketing manage?

The role manages a team that may include the Content Marketing Manager, Digital Marketing Manager, Marketing Associate, Marketing Coordinator, and Marketing Interns, and oversees external marketing and communications vendors.

What makes a strong candidate for this position?

A strong candidate has deep expertise in mortgage or financial services marketing, strong command of digital trends, proven client acquisition track record, and leadership experience in recruiting, mentoring staff, and managing vendors.

Plaza Home Mortgage

Mortgage lending and loan servicing solutions

About Plaza Home Mortgage

Plaza Home Mortgage provides a range of mortgage products, including conventional loans, FHA loans, VA loans, and specialized options like home equity and reverse mortgages. They operate through Wholesale lending, partnering with brokers for tailored solutions, and Correspondent lending, assisting banks in managing their loan portfolios. The company generates revenue from origination and servicing fees and has reintroduced the Solutions Non-QM program to serve borrowers outside traditional criteria. Their goal is to enhance client relationships through education and continuous improvement.

San Diego, CaliforniaHeadquarters

2000Year Founded

N/ACompany Stage

Financial ServicesIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Risks

Increased competition in Non-QM market could pressure Plaza Home Mortgage's profit margins.

Rising interest rates may decrease refinancing activities, impacting origination fee revenue.

Potential stricter regulations on Non-QM loans pose compliance risks for the company.

Differentiation

Plaza Home Mortgage offers a wide range of loan products, including Non-QM loans.

The company operates through Wholesale and Correspondent lending channels for diverse client needs.

Plaza Home Mortgage emphasizes client education and technology enhancements for competitive advantage.

Upsides

Increased demand for Non-QM loans offers growth opportunities for Plaza Home Mortgage.

Digital mortgage solutions align with borrower preferences, enhancing customer experience.

Expansion of reverse mortgage market provides opportunities to leverage home equity for retirees.

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