Senior Principal - Bank & Credit Union Marketing (Remote) at Verisart

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Banking, Credit Unions, Financial Services, MarketingIndustries

Requirements

Bachelor's degree required; MBA or advanced degree in Marketing, Business, or related field (strongly preferred)
Professional certifications in marketing, digital strategy, or financial services a plus
Minimum 15+ years of experience in management consulting, marketing consulting, or agency leadership roles
Demonstrated track record of success in financial services, with deep expertise in retail banking and/or credit union sectors
Proven ability to consistently meet or exceed sales targets of $5M+ annually
Experience leading complex marketing transformation engagements for financial institutions

Responsibilities

Drive revenue growth by expanding existing banking and credit union client relationships and acquiring new "on-strategy" clients
Own and exceed annual revenue targets of $5M-$12M through consultative selling of marketing strategy and transformation services
Develop and maintain C-level relationships with CMOs, heads of retail banking, heads of lending, Chief Compliance Officers, and other senior executives at target financial institutions
Lead and mentor multi-disciplinary teams of Account Executives, strategists, creatives, and data analysts to drive successful opportunity pursuit
Lead proposal development, pitch presentations, and contract negotiations for complex, multi-million dollar marketing engagements
Identify cross-sell and upsell opportunities within existing accounts to maximize client lifetime value
Position the firm as the premier marketing strategy partner for mid-market banks and credit unions
Serve as the expert lead on campaign strategy, including audience selection, omni-channel execution, and marketing analytics
Ensure successful implementation of marketing technology solutions and data-driven marketing capabilities
Continuously monitor marketing performance and client satisfaction to ensure business outcomes and long-term value realization
Drive innovation in service offerings, methodologies, and delivery approaches
Act as trusted advisor to client executives on marketing transformation and customer growth strategies

Skills

Key technologies and capabilities for this role

Business DevelopmentClient GrowthMarketing StrategyData-Driven MarketingCustomer AcquisitionMarketing TransformationStrategic AdvisoryRevenue GrowthConsultingBanking MarketingCredit Union Marketing

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a fully remote position.

What revenue targets does this role need to meet?

The role requires owning and exceeding annual revenue targets of $5M-$12M through consultative selling of marketing strategy and transformation services.

What are the key responsibilities of this role?

Key responsibilities include business development such as driving revenue growth, expanding client relationships, acquiring new clients, and leading proposal development (75%), as well as engagement delivery like leading campaign strategy, audience selection, omni-channel execution, and marketing analytics.

What kind of experience is ideal for this position?

This is ideal for a partner or managing director-caliber individual with entrepreneurial leadership skills, who thrives in a 'player-coach' environment, combining strategic advisory expertise with hands-on leadership of high-impact marketing transformation initiatives.

What type of clients will I work with in this role?

You will work with regional and community banks and credit unions with assets between ~$5B-$50B to transform their marketing capabilities and drive growth.

Verisart

Blockchain-based digital certificates for art authentication

About Verisart

Verisart provides digital certificates that authenticate the history and creation of art and collectibles using blockchain technology. Their service allows artists, collectors, galleries, and museums to create secure and tamper-proof records of ownership and provenance. The certificates are generated through a user-friendly platform accessible via mobile devices or computers, requiring only two steps to create museum-quality records. Unlike traditional methods, Verisart's certificates are encrypted and timestamped on a decentralized ledger, ensuring high security and transparency. The company differentiates itself by focusing on the art market and offering a straightforward solution for certificate management. Verisart's goal is to set a global standard for art certification, making records of creation and ownership easily verifiable and protected.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$4.9MTotal Funding

CONVERTIBLECompany Stage

Crypto & Web3, Consumer GoodsIndustries

1-10Employees

Risks

Blockchain technology evolution may outpace Verisart's current platform capabilities.

Growing competitors like OpenSea could dilute Verisart's market share.

Cryptocurrency market volatility affects Verisart's revenue stability.

Differentiation

Verisart offers patented NFT minting and certification since 2015.

The platform allows creators to choose their blockchain and create smart contracts.

Verisart integrates COA for verifying authenticity of digital and physical art.

Upsides

Increased interest in fractional ownership boosts Verisart's fractionalized NFT offerings.

AI-generated art demand aligns with Verisart's authentication capabilities.

Digital art exhibitions increase need for Verisart's digital certification services.

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