Senior Principal - Bank & Credit Union Marketing (Remote) at Verisart

San Antonio, Texas, United States

Verisart Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • Bachelor's degree required; MBA or advanced degree in Marketing, Business, or related field (strongly preferred)
  • Minimum 15+ years of experience in management consulting, marketing consulting, or agency leadership roles
  • Demonstrated track record of success in financial services, with deep expertise in retail banking and/or credit union sectors
  • Proven ability to consistently meet or exceed sales targets of $5M+ annually
  • Professional certifications in marketing, digital strategy, or financial services a plus

Responsibilities

  • Drive revenue growth by expanding existing banking and credit union client relationships and acquiring new "on-strategy" clients
  • Own and exceed annual revenue targets of $5M-$12M through consultative selling of marketing strategy and transformation services
  • Develop and maintain C-level relationships with CMOs, heads of retail banking, heads of lending, Chief Compliance Officers, and other senior executives at target financial institutions
  • Lead and mentor multi-disciplinary teams of Account Executives, strategists, creatives, and data analysts to drive successful opportunity pursuit
  • Lead proposal development, pitch presentations, and contract negotiations for complex, multi-million dollar marketing engagements
  • Identify cross-sell and upsell opportunities within existing accounts to maximize client lifetime value
  • Position the firm as the premier marketing strategy partner for mid-market banks and credit unions
  • Serve as the expert lead on campaign strategy, including audience selection, omni-channel execution, and marketing analytics
  • Ensure successful implementation of marketing technology solutions and data-driven marketing capabilities
  • Continuously monitor marketing performance and client satisfaction to ensure business outcomes and long-term value realization
  • Drive innovation in service offerings, methodologies, and delivery approaches
  • Act as trusted advisor to client executives on marketing transformation and customer growth strategies

Skills

Verisart

Blockchain-based digital certificates for art authentication

About Verisart

Verisart provides digital certificates that authenticate the history and creation of art and collectibles using blockchain technology. Their service allows artists, collectors, galleries, and museums to create secure and tamper-proof records of ownership and provenance. The certificates are generated through a user-friendly platform accessible via mobile devices or computers, requiring only two steps to create museum-quality records. Unlike traditional methods, Verisart's certificates are encrypted and timestamped on a decentralized ledger, ensuring high security and transparency. The company differentiates itself by focusing on the art market and offering a straightforward solution for certificate management. Verisart's goal is to set a global standard for art certification, making records of creation and ownership easily verifiable and protected.

Los Angeles, CaliforniaHeadquarters
2015Year Founded
$4.9MTotal Funding
CONVERTIBLECompany Stage
Crypto & Web3, Consumer GoodsIndustries
1-10Employees

Risks

Blockchain technology evolution may outpace Verisart's current platform capabilities.
Growing competitors like OpenSea could dilute Verisart's market share.
Cryptocurrency market volatility affects Verisart's revenue stability.

Differentiation

Verisart offers patented NFT minting and certification since 2015.
The platform allows creators to choose their blockchain and create smart contracts.
Verisart integrates COA for verifying authenticity of digital and physical art.

Upsides

Increased interest in fractional ownership boosts Verisart's fractionalized NFT offerings.
AI-generated art demand aligns with Verisart's authentication capabilities.
Digital art exhibitions increase need for Verisart's digital certification services.

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