(US) Growth Insights Manager

Company Information

PointClickCare is a leading North American healthcare technology platform enabling meaningful care collaboration and real‐time patient insights. For over 20 years, the company has been focused on realizing its vision: to help create a world in which providers and plans can confidently deliver frictionless care. Since its inception, PointClickCare has grown exponentially, with over 2,200 employees working to impact millions across North America. Recognized by Forbes as one of the top 100 private cloud companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Cultures, PointClickCare leads the way in creating cloud-based healthcare software.

At PointClickCare, we offer a wealth of opportunities and a vibrant culture that empowers our employees. Our dynamic environment is the perfect place to advance your career while engaging in meaningful work alongside incredible colleagues. Here, you’ll discover a space where your talents can thrive, your career can grow, and your work will have a lasting impact on healthcare across North America. We believe that work becomes profoundly fulfilling when driven by a higher purpose. Join us and be part of a team that is making a real impact. To learn more about us, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

Position Overview

• Location Type: [Not Specified]
• Job Type: Full-Time
• Salary: [Not Specified]

Meet our Marketing Team. As the Growth Insights Manager, you will fully immerse yourself in structured problem solving and data analysis, with the goal of developing compelling, synthesized insights and recommendations that support our growth strategy. You will work with cross-functional teams and multiple data sets to monitor trends driving our performance, identify strategies for improvement, and use data-derived insights to frame key decisions for our leaders. You will use storytelling skills to persuasively communicate your recommendations to leadership and mobilize teams towards execution. Enabling the development of a “beat the previous week” culture. Asking the right questions, getting the right answers to those questions, turning those answers into optimization actions.

Key Responsibilities

• Analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals.
• Use available tools and resources to gather and analyze campaign performance data to develop overall campaign optimization strategies with the goal of increasing engagement, MQL generation, opportunity creation, and revenue generation of marketing campaigns.
• Review data to gain an understanding of campaign breakpoints to achieving our growth targets, and provide data-led insights to help decision making across GTM teams.
• Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like, and create action plans focused on optimization.
• Analyze content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns.
• Manage research projects using our data to create business plans that inform our growth strategy.
• Use available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams.
• Work with data professionals to uncover opportunities hidden in our data and use the insights from statistical modelling, correlation analysis etc. to inform campaign optimization strategies.

Collaboration & Organization

• Marketing Functional Leadership and Teams members
• Executive Leadership team
• Marketing Operations
• Shared Services and COE
• Business Operations
• CTS
• Sales Operations
• Customer Success Operations
• Marketing Data Governance
• Product Marketing
• Demand Gen

Required Experience

• Diploma, degree, or relevant certification.