[Remote] Group Strategy Manager, Marketing Applied Sciences at General Motors

Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, MarketingIndustries

Requirements

7+ years of experience in Marketing Analytics, Performance Marketing, or related strategic analytics roles
2+ years of experience leading cross-functional teams in marketing measurement, media optimization, or audience strategy
Degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative field; advanced degree preferred
Strong expertise in performance marketing analytics, including media mix modeling, attribution analysis, audience segmentation, and campaign optimization
Proficiency in analytical tools and platforms such as Python, SQL, and data visualization tools
Experience with marketing technology platforms, media measurement tools, and performance marketing channels
Proven track record of managing complex analytics projects from concept to implementation with measurable business impact
Excellent communication and presentation skills, with ability to influence both technical teams and senior brand leadership
Strong business consulting skills with ability to frame strategic problems and develop data-driven solutions
Demonstrated experience in automotive marketing or consumer durables preferred
Ability to work in fast-paced environment while maintaining attention to detail and quality standards

Responsibilities

Lead and coordinate the Corporate Brands squads, serving as the single point of contact between the brands and MAS analytics teams
Oversee performance marketing analytics initiatives including campaign optimization, audience selection, site engagement analysis, and media performance measurement
Collaborate directly with Corporate Brands leads to identify, prioritize, and execute high-impact analytics projects that drive marketing performance
Coordinate between strategists and scientists within the squad to ensure seamless project delivery and knowledge sharing
Lead analytics support for performance marketing stand-ups, providing strategic recommendations based on data-driven insights
Drive adoption of next best actions and advanced analytics methodologies across the Corporate Brands marketing organizations
Manage squad resource allocation and project prioritization to maximize impact and efficiency
Develop and maintain strong relationships with brand stakeholders, translating technical insights into actionable business strategies
Stay current on industry trends in performance marketing, media optimization, and marketing measurement to drive innovation within the squad

Skills

Key technologies and capabilities for this role

performance marketing analyticsmedia optimizationaudience strategycampaign optimizationsite engagement analysismedia performance measurementdata-driven insightsstrategic leadershipcross-functional coordinationanalytics projects

Questions & Answers

Common questions about this position

Is this role remote or does it require office attendance?

The role is based remotely, but if you live within a 50-mile radius of Atlanta, Austin, Detroit, Milford, or Mountain View, you are expected to report to that location three times a week at minimum.

What experience is required for this position?

Candidates need 7+ years of experience in Marketing Analytics, Performance Marketing, or related strategic analytics roles, plus 2+ years leading cross-functional teams in marketing measurement, media optimization, or audience strategy.

What key skills are needed for the Group Strategy Manager role?

Required skills include strong expertise in performance marketing analytics such as media mix modeling, attribution analysis, audience segmentation, and campaign optimization, along with a degree in Marketing, Data Science, Statistics, Business Analytics, or a quantitative field.

What does the role involve in terms of team leadership?

You will lead and coordinate the Corporate Brands squads, serve as the single point of contact between brands and MAS analytics teams, coordinate cross-functional teams of Strategists and Scientists, and manage squad resource allocation and project prioritization.

What makes a strong candidate for this position?

A strong candidate has proven expertise in performance marketing analytics, media optimization, and audience strategy, with the ability to lead cross-functional teams, translate complex data into actionable recommendations, and demonstrate exceptional business acumen and strategic thinking.

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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