d) at Biogen

Munich, Bavaria, Germany

Not SpecifiedCompensation

Internship, Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

PharmaceuticalIndustries

Master’s degree in (but not limited to) content marketing, business, economics, or communications
Preference for specialization in direct marketing, database marketing, or online marketing
Experience in the pharmaceutical industry is advantageous (e.g., internships)
Strong sense of responsibility and accountability
Agile and hands-on work style
High affinity to digital and omnichannel approaches and tools
Fluent in German and English
Solid experience with MS Office applications

Support to design, build, and orchestrate customer journeys in terms of content, target groups, and timing within the omnichannel strategy for all business units
Creation and optimization of digital and non-digital assets, including agency briefing, asset creation, content review, and approval processes
Review the performance and engagement impact of digital initiatives and campaigns and assist in adapting and improving based on relevant insights
Cross-functional teamwork and projects with internal departments such as Customer Facing Excellence, Customer & Market Insight, Sales, and Marketing
Support and contribute to project management of centrally driven campaigns and maintain local campaign planning tools
Assist in the evaluation and revision of results reports for various use cases, including transferring new customer insights to the CRM system
Preparation of results and insight generation for various key stakeholders (local & regional)
Basic support in website maintenance with a Content Management System to optimize landing pages as journey destinations
Understand the importance, strategy, and operations of customer experience within omnichannel journeys
Evaluation and analysis of Customer experience data and integration of insights