Trainee, Omnichannel Customer Engagement (f/m/d) at Biogen

Munich, Bavaria, Germany

Biogen Logo
Not SpecifiedCompensation
Internship, Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
PharmaceuticalIndustries

Requirements

  • Master’s degree in (but not limited to) content marketing, business, economics, or communications
  • Preference for specialization in direct marketing, database marketing, or online marketing
  • Experience in the pharmaceutical industry is advantageous (e.g., internships)
  • Strong sense of responsibility and accountability
  • Agile and hands-on work style
  • High affinity to digital and omnichannel approaches and tools
  • Fluent in German and English
  • Solid experience with MS Office applications

Responsibilities

  • Support to design, build, and orchestrate customer journeys in terms of content, target groups, and timing within the omnichannel strategy for all business units
  • Creation and optimization of digital and non-digital assets, including agency briefing, asset creation, content review, and approval processes
  • Review the performance and engagement impact of digital initiatives and campaigns and assist in adapting and improving based on relevant insights
  • Cross-functional teamwork and projects with internal departments such as Customer Facing Excellence, Customer & Market Insight, Sales, and Marketing
  • Support and contribute to project management of centrally driven campaigns and maintain local campaign planning tools
  • Assist in the evaluation and revision of results reports for various use cases, including transferring new customer insights to the CRM system
  • Preparation of results and insight generation for various key stakeholders (local & regional)
  • Basic support in website maintenance with a Content Management System to optimize landing pages as journey destinations
  • Understand the importance, strategy, and operations of customer experience within omnichannel journeys
  • Evaluation and analysis of Customer experience data and integration of insights

Skills

Key technologies and capabilities for this role

MS OfficeGermanEnglishOmnichannelDigital MarketingDirect MarketingDatabase MarketingOnline MarketingCustomer Journey DesignPerformance AnalysisProject ManagementAgile

Questions & Answers

Common questions about this position

What is the salary for the Trainee position?

This information is not specified in the job description.

Is this a remote or on-site role?

The position is on-site with a hybrid work arrangement.

What skills are required for this trainee role?

Required skills include a strong sense of responsibility and accountability, an agile and hands-on work style, high affinity to digital and omnichannel approaches and tools, fluency in German and English, and solid experience with MS Office applications.

What is the company culture like for this team?

The role emphasizes cross-functional teamwork and projects with internal departments such as Customer Facing Excellence, Customer & Market Insight, Sales, and Marketing.

What makes a strong candidate for this trainee position?

A strong candidate holds a Master’s degree in fields like content marketing, business, economics, or communications, preferably with specialization in direct marketing, database marketing, or online marketing, and has advantageous experience in the pharmaceutical industry such as internships.

Biogen

About Biogen

N/AHeadquarters
N/AYear Founded
N/ACompany Stage

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