[Remote] Senior Manager, Lifecycle Marketing at Ethos Life

United States

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

8+ years of experience in marketing
Strategic thinker with deep operational expertise
Ability to roll up sleeves and jump into new challenges
Data-driven leader with experience in experimentation and insights
Experience in managing and mentoring a high-performing team

Responsibilities

Own the integrated marketing roadmap across lifecycle, social, in-product, and campaigns
Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product, and events
Lead and execute multi-channel lifecycle marketing programs
Manage and mentor a high-performing lifecycle marketing team
Lead strategy, testing, and performance across email, push, SMS, onsite, and in-app messaging, and social channels
Oversee the end-to-end campaign management process
Create cohesive customer journeys that span awareness through retention
Drive content, creative, and campaign execution in partnership with internal teams and external partners
Establish and monitor KPIs and measurement frameworks to evaluate lifecycle marketing effectiveness
Provide regular performance reports and actionable insights to stakeholders

Ethos Life

Online life insurance with no medical exams

About Ethos Life

Ethos Life provides life insurance solutions through a fully online platform, making it easier for individuals and families to obtain coverage without the need for medical exams. The application process is streamlined, allowing potential clients to receive instant quotes and often get approved within minutes by answering specific health and lifestyle questions. This approach contrasts with traditional life insurance methods, which can be lengthy and cumbersome. Ethos Life sells term and whole life insurance policies through partner carriers and earns commissions on these sales. Additionally, the company offers complimentary estate planning tools, such as free wills, to enhance the customer experience and set itself apart from competitors. The goal of Ethos Life is to provide straightforward and affordable life insurance options while simplifying the overall process for its customers.

Austin, TexasHeadquarters

2016Year Founded

$395.4MTotal Funding

SERIES_DCompany Stage

Financial ServicesIndustries

501-1,000Employees

Risks

Departure of key executives like CFO Anan Kashyap may affect financial strategy.

Class action lawsuit under Illinois genetic privacy law could harm Ethos's reputation.

Recent layoffs may indicate financial strain, affecting employee morale and performance.

Differentiation

Ethos Life offers a fully online life insurance application process, eliminating medical exams.

The company provides complimentary estate planning tools, enhancing customer value and experience.

Ethos partners with major insurers like Legal & General America to ensure policy reliability.

Upsides

Growing demand for no-exam life insurance policies boosts Ethos's market potential.

Increased consumer interest in digital insurance solutions aligns with Ethos's tech-driven model.

Partnerships with companies like Ameritas expand Ethos's product offerings and market reach.

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