Trade Marketing Manager at Logitech

Tokyo, Japan

Logitech Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Consumer Electronics, GamingIndustries

Requirements

  • 5+ years of experience in trade marketing, leading planogram, managing merchandising strategy, designing POSM messaging, and trade marketing programs in consumer electronics product or FMCG industry
  • Demonstrated consumer centric approach understanding customer preferences, attitudes and other factors for innovative solutions
  • Excellent communication and presentation skills with the ability to influence brand strategy across the organization
  • Ability to work independently and collaboratively with diverse teams, both functionally and geographically
  • Ability to view issues from a broad strategic perspective and strong experience in problem solving, influencing and decision making
  • Organizational savvy to understand how to get things done in a matrix organization
  • Team player – great communicator
  • Self-management skills and self-started attitude
  • English fluent verbally and written is a plus (not mandatory)
  • Behaviors: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do

Responsibilities

  • Responsible for leading OFL Planogram (shelf design), POSM messaging, and Trade marketing program development for key categories
  • Keep upgrading planogram to show how and where specific retail products should be placed on shelves or displays to increase sell-out
  • Design POSM for big NPIs (new product’s launch) with impactful, easy to understand, and insightful messages to drive sell-out in retail
  • Responsible for ensuring in market program execution, performance tracking and evaluation
  • Lead in collaborating and aligning with key stakeholders including agencies, Sales team, Cluster Category Manager in developing OFL trade marketing strategies and programs
  • Set KPI’s, evaluate performance and ROI for key trade marketing programs, and conclude clear learnings as implications for future program developments

Skills

Trade Marketing
Planogram Design
POSM
KPI Setting
ROI Analysis
Stakeholder Collaboration
Program Development
Performance Tracking
Retail Strategy
Category Management

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters
1981Year Founded
IPOCompany Stage
Consumer Software, Design, Consumer GoodsIndustries
5,001-10,000Employees

Benefits

Comprehensive medical, dental, and vision
Life insurance, and short- and long-term disability
Flexible spending accounts for health care, dependent care and commuter expenses
Generous paid time off and holidays
Employee Assistance Program
Wellness programs and gym/sport benefits & discounts
Company social events
Logitech product discounts
Tuition reimbursement plan
Fun environment - take a break and play a game!
Retirement plan benefits

Risks

Increased competition from brands like Razer and Corsair in gaming peripherals.
Supply chain vulnerabilities affect availability of crucial semiconductor components.
Stricter EU environmental regulations may increase production costs for Logitech.

Differentiation

Logitech's diverse brand portfolio caters to various consumer and enterprise needs.
The company is recognized for its innovative design and user experience focus.
Logitech's commitment to sustainability enhances its brand reputation.

Upsides

Growing demand for remote work solutions boosts sales of webcams and headsets.
The gaming industry's growth supports increased sales of Logitech's gaming peripherals.
Rising content creation platforms drive demand for Logitech's streaming equipment.

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