Field Marketing Manager
HightouchSalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, Biotechnology, SoftwareIndustries
Requirements
Candidates should have 7-15 years of progressive B2B marketing experience, including ownership of field/partner marketing campaigns in the tech sector, preferably cybersecurity or IT. Proven ability to build and scale regional marketing programs that drive tangible business outcomes is required. Strong cross-functional collaboration and executive communication skills are essential, along with experience executing campaigns for net new logos and increasing customer adoption. Familiarity with Salesforce, Marketo, and data-driven measurement frameworks is necessary, as is comfort with ambiguity and a need for action. Cybersecurity experience or knowledge of the threat intelligence landscape, past experience working with agencies, and a passion for data storytelling are considered bonus points.
Responsibilities
The Sr. Regional Marketing Manager will operate as a marketing business owner, accountable for regional pipeline goals, new logo growth, and revenue acceleration. They will be the voice of the region, ensuring alignment with global marketing programs while adapting content and execution to local market realities. This role involves collaborating closely with sales, SDRs, and channel teams to drive pipeline generation and orchestrating integrated field campaigns designed to deliver brand and business impact. The manager will partner with product marketing and regional campaigns to build targeted programs, measure and report ROI for all marketing activities, and optimize based on data. They will also support and onboard new teammates, contributing to team culture and knowledge-sharing.
Skills
Field Marketing
Pipeline Generation
Partner Marketing
Go-to-Market Strategy
Regional Marketing
Cybersecurity Marketing
Sales Alignment
Channel Marketing
Event Marketing
Digital Marketing
Crowdstrike
Cloud-native endpoint security solutions provider
About Crowdstrike
CrowdStrike specializes in cybersecurity, focusing on protecting businesses from cyber threats through cloud-native endpoint security solutions. Their main product, the Falcon platform, includes services like Falcon Pro, which replaces traditional antivirus with next-generation antivirus that integrates threat intelligence, Falcon Insight for endpoint detection and response, and Falcon Device Control to manage connected devices. Unlike many competitors, CrowdStrike's services are subscription-based, allowing clients to choose different levels of protection based on their needs. The company serves a diverse clientele, including many Fortune 100 companies, and is recognized as a leader in the cybersecurity field, known for its effectiveness in threat detection and response.
Austin, TexasHeadquarters
2011Year Founded
$468MTotal Funding
IPOCompany Stage
Enterprise Software, CybersecurityIndustries
5,001-10,000Employees
Benefits
Competitive Employee Stock Purchase Plan
Remote-friendly culture
Market leader in compensation and equity awards
Competitive vacation and flexible working arrangements
Comprehensive health benefits + 401k plan
Paid Parental Leave, including adoption
Wellness programs
Professional development and mentorship opportunities
Open offices have stocked kitchens, coffee, soda and treats
Risks
Increased competition from companies like Lumos could challenge CrowdStrike's market share.
Recovery from last year's outage may still affect customer trust and future sales.
Pressure to demonstrate ROI by 2025 could challenge CrowdStrike's financial transparency.
Differentiation
CrowdStrike's Falcon platform offers cloud-native endpoint security solutions, a key differentiator.
The company serves 44 of the Fortune 100, showcasing its strong market presence.
CrowdStrike's proactive threat hunting sets it apart in cybersecurity threat detection.
Upsides
Partnership with SonicWall opens new SMB market segment for CrowdStrike.
Recognition as a leader in ransomware prevention boosts CrowdStrike's market credibility.
Gamified learning initiatives help address cybersecurity skills gap, benefiting future talent pipeline.
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