Senior Demand Generation Manager - Pipeline

Position Overview

• Location Type: Remote
• Employment Type: Full-Time
• Salary: Not specified
• About Neon: Neon supports thousands of new databases deployed daily by developers and AI agents, powering SaaS products, AI-native apps, and enterprise workloads across multiple clouds. Backed by investors, Neon is scaling its go-to-market efforts to support growing adoption and an expanding enterprise customer base. This is a unique opportunity to join a developer-first company as it scales upmarket and shapes the future of Postgres.

The Opportunity

Neon is seeking a Senior Demand Generation Manager (Pipeline) to drive direct sales pipeline (not signups to the free plan or in-product conversion from free to paid). The role focuses on generating qualified interest from high-potential prospects and surfacing sales opportunities within the existing user base, designing targeted outbound-friendly campaigns to support the Sales team in booking high-quality meetings. This role complements the Growth Product team, which focuses on converting self-serve users from free to paid.

Responsibilities

• Inbound-to-pipeline conversion: Build and execute marketing programs that convert inbound signups and interest into qualified, sales-ready opportunities.
• Lead scoring and segmentation: Design and implement Neon’s first behavioral and firmographic scoring models to identify high-fit accounts within the user base and enable timely, targeted outreach.
• Email and lifecycle campaigns: Create and maintain email programs that support both outbound prospecting and inbound-to-pipeline conversion.
• Outbound program development: Collaborate with the Sales team to design and execute targeted campaigns for high-priority segments, using messaging and formats that resonate with technical buyers.
• Performance marketing: Experiment with paid acquisition channels (e.g., Google Ads, LinkedIn) as a strategic link to generating direct sales pipeline, within highly targeted campaigns.
• Campaign development: Develop and test novel campaign ideas and engagement formats that go beyond traditional tactics, unlocking new ways to surface qualified sales opportunities from the PLG motion.

Requirements

• Experience: 4+ years of experience in Developer tool/DevX marketing.
• Pipeline Growth: Experience growing a pipeline for technical products via direct sales. 2+ years of experience as a founder, early employee, or product lead, helping bring a developer-facing product to market via a sales-assisted motion, not just self-serve growth.
• Understanding of Technical Buying: Understanding of what it takes to generate interest, build pipeline, and close deals in high-consideration buying environments.
• Passion for Developer Tools: A passion for developer tools.

Application Instructions

• Not specified.

Company Information

• Not specified.