Demand Generation Marketing Manager

Remote

Apply with AI Apply

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaSIndustries

Requirements

Candidates should have at least 3 years of B2B demand generation experience in a SaaS environment, with a proven track record as both a strategist and executor. A demonstrated understanding of the MarTech landscape, including experience with tools like chat, ABM, and event platforms, is required. Experience leveraging multiple digital channels, including paid media, is necessary. Strong data-driven skills, excellent project management abilities, entrepreneurial spirit, strong writing skills for various marketing collateral, meticulous organization, comfort with ambiguity, and problem-solving skills are essential. Experience creating content for emails, ads, webpages, and other conversion-focused marketing collateral is also required.

Responsibilities

The Demand Generation Marketing Manager will define the integrated national demand strategy and execute campaigns to generate qualified leads and opportunities. This role involves leading the strategy and quarterly planning of demand marketing activations across channels to achieve marketing-sourced pipeline targets. Responsibilities include driving impact through campaign execution and optimization to generate leads, MQLs, and pipeline. The manager will project manage and execute demand generation activations such as webinars, content, direct mail, and email nurture campaigns end-to-end. They will measure campaign performance, generate data-driven insights for improvement, run data-informed experiments, and partner with Sales and SDRs on campaigns to maximize impact on marketing-sourced bookings.

Skills

Demand Generation

Marketing Strategy

Campaign Execution

Lead Generation

MQLs

Pipeline Management

Webinars

Content Marketing

Direct Mail

Email Nurturing

Data Analysis

Experimentation

MarTech

B2B Marketing

SaaS

Newsela

Provides tailored educational content for K-12

About Newsela

Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.

New York City, New YorkHeadquarters

2013Year Founded

$167.5MTotal Funding

SERIES_DCompany Stage

EducationIndustries

201-500Employees

Benefits

Medical, dental, & vision insurance

Pet insurance

Work from home

Parental leave

Flexible PTO

Inclusive experiences

Professional development

Risks

Partnerships with controversial content providers may lead to backlash and affect market reach.

Recent layoffs could indicate financial instability or restructuring challenges.

New CEO Pep Carrera may lead to strategic shifts disrupting client relationships.

Differentiation

Newsela offers content at five reading levels, catering to diverse student needs.

The platform integrates with Learning Management Systems for seamless educational content delivery.

Newsela's partnerships enhance its content library, supporting social-emotional learning initiatives.

Upsides

Increased demand for personalized learning tools boosts Newsela's growth potential.

The acquisition of Formative enhances Newsela's real-time assessment capabilities.

Hybrid learning models increase demand for Newsela's flexible digital content.

Land your dream remote job 3x faster with AI

Try Jobo Free