Field Marketing Manager | Strategic Segment (US West)

California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, SoftwareIndustries

Requirements

Candidates must possess a Bachelor's degree in marketing, Communications, Business, or a related field, with an MBA being a plus. A minimum of 8+ years of integrated B2B marketing experience, particularly in strategic accounts field marketing roles, is required. Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts is essential. The role demands a strategic, solutions-oriented mindset, excellent written and verbal communication skills, and exceptional program and project management abilities. A strong analytical mindset and a results-driven approach are also necessary, along with an understanding of strategic account buying dynamics and behaviors in the US West.

Responsibilities

The Field Marketing Manager will develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns targeting Strategic accounts in the US West. This includes serving as the primary field marketing lead for the territory, driving alignment with sales and partners, and ensuring programs impact pipeline generation, awareness, engagement, and account growth. Responsibilities include acting as a strategic partner to regional sales leadership, tracking and reporting on marketing activities and pipeline performance, planning and managing regional activities like events and tradeshows, and driving customized account-based marketing campaigns. The manager will also collaborate with various marketing teams to define target accounts and messaging, recommend content development, and manage the budget, ROI, and performance metrics for regional marketing programs.

Skills

Field Marketing

Go-to-Market Strategy

Account-Based Marketing (ABM)

Pipeline Generation

Sales Alignment

Event Planning

Data Analysis

Buyer Personas

Marketing Campaigns

Partner Marketing

SailPoint

Provides identity security solutions for enterprises

About SailPoint

SailPoint provides identity security solutions that help organizations manage and protect digital identities. Its main products, including IdentityIQ, IdentityNow, and File Access Manager, assist businesses in ensuring compliance with regulations, reducing risks, and controlling access to sensitive information. These products work by giving organizations visibility into who has access to what data, allowing them to manage permissions effectively. SailPoint stands out from competitors by utilizing advanced technologies like artificial intelligence and machine learning to enhance its identity governance capabilities. The company's goal is to be a trusted partner for enterprises in navigating the complexities of identity security, ensuring that they can securely manage access to their critical information.

Austin, TexasHeadquarters

2004Year Founded

$20.7MTotal Funding

IPOCompany Stage

Cybersecurity, AI & Machine LearningIndustries

1,001-5,000Employees

Risks

Emerging identity management startups increase competition, potentially eroding market share.

Rapid technological changes may outpace SailPoint's innovation, risking solution obsolescence.

Integration challenges with acquisitions like SecZetta may disrupt services or misalign strategies.

Differentiation

SailPoint specializes in managing and securing digital identities for enterprises.

The company leverages AI and machine learning to enhance identity security solutions.

SailPoint's IdentityIQ provides visibility and control over user access.

Upsides

Growing demand for remote work security boosts SailPoint's remote access management features.

Rising adoption of AI-driven identity analytics aligns with SailPoint's AI capabilities.

Increased regulatory requirements drive demand for SailPoint's identity governance solutions.

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