[Remote] Field Marketing Manager | Strategic Segment (US West) at SailPoint

California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, SoftwareIndustries

Skills

Key technologies and capabilities for this role

Field MarketingGo-to-Market StrategyAccount-Based Marketing (ABM)Pipeline GenerationSales AlignmentEvent PlanningData AnalysisBuyer PersonasMarketing CampaignsPartner Marketing

Questions & Answers

Common questions about this position

Is this a remote position or does it require travel?

This information is not specified in the job description.

What skills and experience are required for the Field Marketing Manager role?

The role requires hands-on regional and field marketing expertise, a deep understanding of go-to-market motions and account dynamics, and the ability to develop and execute strategic integrated marketing plans and account-based campaigns.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does success look like in this role?

Success is measured by pipeline impact including qualified leads and opportunities generated, regional field marketing KPIs such as events held and attendance rates, and ROI for marketing activities.

What are the main responsibilities of the Field Marketing Manager?

Responsibilities include developing and executing strategic marketing plans, acting as a strategic partner to sales leadership, managing regional events and account-based campaigns, and tracking performance metrics and ROI.

SailPoint

Provides identity security solutions for enterprises

About SailPoint

SailPoint provides identity security solutions that help organizations manage and protect digital identities. Its main products, including IdentityIQ, IdentityNow, and File Access Manager, assist businesses in ensuring compliance with regulations, reducing risks, and controlling access to sensitive information. These products work by giving organizations visibility into who has access to what data, allowing them to manage permissions effectively. SailPoint stands out from competitors by utilizing advanced technologies like artificial intelligence and machine learning to enhance its identity governance capabilities. The company's goal is to be a trusted partner for enterprises in navigating the complexities of identity security, ensuring that they can securely manage access to their critical information.

Austin, TexasHeadquarters

2004Year Founded

$20.7MTotal Funding

IPOCompany Stage

Cybersecurity, AI & Machine LearningIndustries

1,001-5,000Employees

Risks

Emerging identity management startups increase competition, potentially eroding market share.

Rapid technological changes may outpace SailPoint's innovation, risking solution obsolescence.

Integration challenges with acquisitions like SecZetta may disrupt services or misalign strategies.

Differentiation

SailPoint specializes in managing and securing digital identities for enterprises.

The company leverages AI and machine learning to enhance identity security solutions.

SailPoint's IdentityIQ provides visibility and control over user access.

Upsides

Growing demand for remote work security boosts SailPoint's remote access management features.

Rising adoption of AI-driven identity analytics aligns with SailPoint's AI capabilities.

Increased regulatory requirements drive demand for SailPoint's identity governance solutions.

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