Sr. Manager, Marketing Operations

Marketing Operations, Senior Manager

Location: Reston, VA or Remote, Hybrid role in Reston

What we’re looking for…

ScienceLogic is seeking a strategic and highly analytical Senior Manager, Marketing Operations to lead and scale our marketing technology, automation strategy, data infrastructure, and campaign execution processes. This senior-level role will oversee end-to-end marketing operations across systems, data, and performance reporting.

We’re looking for a Marketo Certified Expert who brings deep expertise in Salesforce, strong cross-functional leadership, and a passion for driving operational excellence in a modern B2B marketing environment. Experience with Power BI or similar business intelligence platforms is a plus.

This is a U.S.-based role requiring close alignment with global marketing, sales, revenue operations, and digital teams.

What you’ll be doing…

In this role, you will oversee the end-to-end strategy and execution of marketing operations, ensuring alignment with business objectives, campaign effectiveness, and data-driven decision-making.

Marketing Technology & Automation

• Own and optimize integrations between Marketo, Salesforce, and other martech tools to enable data integrity, attribution accuracy, and campaign effectiveness.
• Design and implement advanced marketing automation workflows, lead scoring models, segmentation logic, and nurture strategies.
• Evaluate and introduce new tools to improve automation, personalization, and operational scale.
• Lead A/B testing, deliverability optimization, and system architecture planning.

Campaign Strategy & Execution Enablement

• Define and govern the campaign operations framework, ensuring consistency, scalability, and documentation across regions and teams.
• Partner with Demand Generation, Digital, and Product Marketing teams to operationalize complex, multi-channel campaigns.
• Monitor campaign setup, execution, and QA processes to ensure flawless delivery and data capture.
• Troubleshoot sync errors, process gaps, and tracking issues across the lead lifecycle.

Data & Analytics Leadership

• Lead the design and maintenance of dashboards and reports in Salesforce, Marketo, and Power BI (or similar platforms) to measure pipeline performance, ROI, and operational KPIs.
• Provide actionable insights on marketing performance, funnel conversion, and campaign attribution to influence strategic decisions.
• Drive improvements in lead attribution and forecasting models to better support marketing and sales alignment.
• Implement predictive models and performance benchmarking to support pipeline acceleration.

Operational Governance & Process Optimization

• Develop and enforce SOPs for campaign operations, lead management, and data compliance.
• Establish scalable processes for campaign intake, prioritization, and SLA management.
• Lead process audits and optimization initiatives across the martech ecosystem.
• Ensure compliance with global and U.S. data privacy regulations (e.g., GDPR, CCPA).

Qualities you possess…

• 8–10+ years of experience in B2B marketing operations, with 3+ years in a leadership or strategic role.
• Marketo Certified Expert (Required); advanced skills in campaign architecture, automation, and troubleshooting.
• Extensive experience with Salesforce CRM for campaign tracking, pipeline reporting, and lead management.
• Power BI or other analytics/reporting platform experience (preferred).
• Proven ability to lead cross-functional projects involving marketing, sales, and IT stakeholders.
• Deep understanding of marketing attribution, funnel metrics, and database segmentation.
• Experience managing a complex martech stack in a global or enterprise B2B environment.
• Strategic thinker with strong documentation, communication, and analytical skills.
• Demonstrated success in scaling operations and enabling measurable revenue impact.

This is a high-impact role that requires a strategic th