Sr. Manager, Marketing Operations

This role will oversee the end-to-end strategy and execution of marketing operations, ensuring alignment with business objectives, campaign effectiveness, and data-driven decision-making. Responsibilities include owning and optimizing integrations between Marketo, Salesforce, and other martech tools, designing and implementing advanced marketing automation workflows, lead scoring models, segmentation logic, and nurture strategies, and evaluating and introducing new tools to improve automation, personalization, and operational scale. The Senior Manager will also lead A/B testing, deliverability optimization, and system architecture planning. They will define and govern the campaign operations framework, partner with Demand Generation, Digital, and Product Marketing teams to operationalize complex, multi-channel campaigns, and monitor campaign setup, execution, and QA processes. Additionally, the role involves leading the design and maintenance of dashboards and reports in Salesforce, Marketo, and Power BI to measure pipeline performance, ROI, and operational KPIs, providing actionable insights on marketing performance, funnel conversion, and campaign attribution, and driving improvements in lead attribution and forecasting models. The Senior Manager will also develop and enforce SOPs for campaign operations, lead management, and data compliance, establish scalable processes for campaign intake, prioritization, and SLA management, lead process audits and optimization initiatives across the martech ecosystem, and ensure compliance with global and U.S. data privacy regulations.