Sr. B2B Performance Media Manager at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

Bachelor’s degree in Marketing, Business, or a related field
6+ years of experience in B2B paid media strategy and execution
Hands-on experience with Account-Based Marketing (ABM) and full-funnel media campaigns
Proven ability to scale performance across emerging digital platforms
Strong analytical approach with experience interpreting campaign performance data
Excellent collaboration and communication skills

Responsibilities

Partner with campaign and sales teams to align media plans with upper and lower funnel campaign objectives and ABM priorities
Collaborate with creative and content teams to tailor messaging for emerging and non-traditional media channels
Work with internal teams and external agencies to support the execution and optimization of paid media campaigns
Stay current on B2B media trends, new technologies, and vendor offerings, proposing test-and-learn pilots that drive differentiation
Develop and implement full-funnel B2B digital media strategies across traditional and emerging channels
Identify, evaluate, and scale media on platforms like Reddit, Quora, YouTube, podcast ads, and other innovative channels
Activate and optimize campaigns across traditional channels, programmatic, paid social, and digital video
Apply segmentation strategies for corporate and mid-market audiences
Leverage campaign performance insights to optimize media spend and drive continuous improvement
Partner with analytics teams to translate data into actionable recommendations
Support test-and-learn initiatives with clear hypotheses, measurement frameworks, and post-campaign analysis

Skills

B2B Marketing

Performance Media

Media Planning

Paid Media

Campaign Optimization

ABM

Cross-Channel Marketing

Data Analysis

Digital Media Trends

Agency Management

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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