Senior Web Tracking Analyst, Marketing

Spain

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, SaaS, Fintech, Global Payroll, Human ResourcesIndustries

Requirements

Candidates should possess a Bachelor's degree in Computer Science, Data Analytics, Statistics, Marketing, or a related field. They must have hands-on experience with web tracking technologies.

Responsibilities

The Senior Web Tracking Analyst will partner with Marketing teams to ensure accurate and consistent tracking of digital campaigns, own and maintain the web tracking framework using Google Tag Manager and Amplitude, and design/implement data layer components for correct capture of UTMs and conversion events. Responsibilities include connecting analytics tools to ad platforms for optimization, enabling user journey analysis through behavioral analytics tools, collaborating on data flows into Snowflake and Looker, and aligning tracking with Salesforce and HubSpot for end-to-end attribution. The role also involves building conversion-focused segmentation and personalization strategies, surfacing insights for CRO, and proactively identifying and resolving tracking gaps.

Skills

Web Tracking

Analytics

Marketing

Data Analysis

Reporting

A/B Testing

Tag Management

Google Analytics

SQL

Data Visualization

Problem-Solving

Communication

Deel

HR platform for managing global workforces

About Deel

Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$660.4MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees