Regional Marketing Manager, Nordics

Position Overview

This is a strategic and hands-on role leading full-funnel marketing campaigns and localized execution across the Nordics and Central & Eastern Europe (CEE). You will have the opportunity to create hyper-targeted, data-driven campaigns in close partnership with the Marketing Automation Lead, delivering measurable pipeline impact and long-term brand equity. This key position represents the Nordics within a global marketing team, adapting EMEA strategy to local market dynamics, customer behaviors, and sales motions. This role balances strategic planning with tactical execution, including launching persona-driven, intent-based campaigns and managing presence at high-impact regional events.

Requirements

• Several years in regional/field marketing for B2B or SaaS businesses
• Demand generation expertise with proven pipeline contribution
• Event strategy and execution experience (hosted + third-party)
• Familiarity with CRM platforms (Salesforce), marketing tools, and content strategy
• Analytical and agile; strong project management and localization instincts
• Fluent English
• Business proficiency in Swedish (another Nordic language is a plus)

Key Responsibilities

• Strategic Planning & Localization: Adapt the overarching EMEA marketing strategy to reflect Nordics market dynamics and sales goals, owning regional go-to-market planning and coordinating with Product, Content, and Digital teams to ensure local relevance and impact.
• Demand Generation Campaigns: Drive pipeline and brand visibility by executing integrated campaigns across digital, content, direct mail, and outbound, working closely with the Marketing Automation Lead to enhance reach and effectiveness.
• Event & Field Marketing: Plan, manage, and optimize regional events and third-party sponsorships in collaboration with SDRs and AEs to ensure seamless integration into pipeline-building efforts.
• Stakeholder Collaboration: Partner with Sales and Customer Success teams to support cross-sell and upsell programs, contribute to persona development, and align marketing initiatives with commercial goals.
• Performance & Optimization: Continuously monitor and analyze campaign KPIs, using insights from marketing operations to refine strategy, targeting, messaging, and timing for improved outcomes.

Practicals

• Reporting to: Senior Manager, Regional Marketing EMEA
• Team: Marketing - Regional Marketing
• Role Type: Individual Contributor (IC)
• Location: Sweden, Norway, Finland, or Denmark
• Start Date: As soon as possible

About Remote

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and a future-focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote.

We encourage every member of the Remote team to bring their talents, experiences, and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated, and ambitious, be part of our world. Apply now and define the future of work!

Remote Compensation Philosophy

Remote's Total Rewards philosophy ensures fair, unbiased compensation and fair equity pay, along with competitive benefits in all locations where we operate. We do not agree to or encourage cheap-labor practices and therefore ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries. At first glance, our salary bands seem quite wide; this is due to our international operations and globally distributed workforce. We use geo ranges to...