Growth Marketing Strategist

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: $175,000

Facet is on a mission to empower individuals to live enriching lives through personalized financial advice. As the Data-Driven Growth Marketing Strategist, you’ll play a pivotal role within the Growth Marketing & Sales Organization, wearing two critical hats: strategic planning, robust analytics and forecasting in support of the Growth team. You’ll be a strategic thinker, a data expert, and a strong communicator, capable of translating complex data into actionable insights and informative executive presentations. A key focus will be leading the diversification and scaling of our media programs, including ongoing optimization and mix allocation within core channels (e.g., Meta, Paid Search, TikTok) and identifying new media channels for experimentation.

Requirements

• Strong blend of marketing acumen, digital media proficiency, and analytical expertise.
• Demonstrated experience growing businesses and marketing programs at scale.
• Deep understanding of digital marketing across a variety of channels.
• Experience with both a digital/e-commerce and human-led, lead-based sales funnel.
• Strong analytical and data-proficient skills.

Responsibilities

• Growth Business Forecasting & Data Analysis:
  • Lead quarterly/annual forecast development for the Growth Marketing and Sales organization, collaborating with channel leads and responsible for executive presentations and alignment.
  • Oversee macro Growth performance (and source-level) for top-line business KPIs such as CAC, RAC, ARPC, and customer acquisition targets (# of onboards, ARR) ensuring forecast attainment.
  • Lead daily governance of full-funnel metrics, from top-of-funnel (TOF) media and site-activity to bottom-of-funnel (BOF) sales trends, identifying optimization opportunities and driving action.
  • Collaborate closely with data engineering, business operations, and data science teams to develop and maintain relevant data queries, reporting dashboards, and data-first tools (e.g., propensity models, profiling).
  • Analyze qualitative and quantitative data to extract actionable insights and influence Marketing and Sales leadership to challenge thinking and/or prioritize key optimization moves within their channels.
  • Balance priorities and budget allocation across all sources to achieve growth targets within the guardrails of CAC & RAC goals.
• Growth Media Strategist:
  • Develop and lead execution of quarterly strategic media plans supporting our business objective to diversify and scale our media presence with a rapid “test, optimize, scale or fail” approach.
  • Provide thought leadership on platform selection, media mix optimization, audience targeting, and creative approaches to drive performance across all core and ex

Application Instructions

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Company Information

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