Pacvue

Marketing Operations Manager

United States

Pacvue Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Marketing TechnologyIndustries

Requirements

The ideal candidate should possess 8+ years of experience in marketing operations, demonstrating a proven ability to independently manage projects and initiatives from concept through completion. They should have a strong understanding of marketing technology, particularly Salesforce CRM, HubSpot marketing automation, and attribution tools, and a commitment to data integrity and compliance with privacy regulations.

Responsibilities

As the Marketing Operations Manager, you will act as a strategic partner to Marketing leadership and Revenue Operations, aligning initiatives with business and revenue goals. You will oversee all marketing operations processes, including lead management and multi-channel campaign execution, manage the marketing tech stack, maintain data integrity, define and report on key metrics, collaborate across departments, and lead projects to scale and improve marketing operations, ensuring timely execution and stakeholder alignment.

Skills

Marketing Operations
Lead Management
Campaign Execution
Marketing Technology
Salesforce CRM
HubSpot
Attribution Tools
Data Analysis
Marketing Strategy

Pacvue

eCommerce advertising and sales optimization platform

About Pacvue

Pacvue provides eCommerce solutions that focus on optimizing advertising and sales for online retailers. Its software platform includes tools for campaign automation, sales analytics, and digital shelf optimization, which help clients manage their online advertising campaigns more effectively. By automating repetitive tasks and centralizing key metrics, Pacvue allows businesses to save time and improve their sales performance. Unlike many competitors, Pacvue emphasizes education and support through resources like Pacvue University, which offers self-guided courses and accreditations. The company's goal is to empower eCommerce businesses, from small entrepreneurs to large enterprises, to succeed in the competitive online marketplace.

Key Metrics

Seattle, WashingtonHeadquarters
2018Year Founded
$1.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees

Benefits

Unlimited Paid Time Off
Paid Holidays
Medical Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Life Insurance
Pet Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Parental Leave
Paid Vacation

Risks

Emerging eCommerce platforms with similar tools could erode Pacvue's market share.
Rapid AI development may outpace Pacvue's integration capabilities, risking competitive edge loss.
Economic downturns could reduce demand for eCommerce advertising solutions, impacting revenue.

Differentiation

Pacvue offers a comprehensive platform integrating retail media, commerce operations, and advanced measurement.
The company provides specialized services like Revenue Recovery, enhancing its value proposition.
Pacvue University offers educational resources, supporting client success and satisfaction.

Upsides

AI-driven personalization in eCommerce enhances customer engagement and conversion rates.
Retail media networks expansion provides new opportunities for Pacvue's advertising solutions.
Omnichannel retail strategies offer growth potential for platforms integrating online and offline experiences.

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