Director, Marketing Operations
Vanta- Full Time
- Senior (5 to 8 years)
The ideal candidate should possess 8+ years of experience in marketing operations, demonstrating a proven ability to independently manage projects and initiatives from concept through completion. They should have a strong understanding of marketing technology, particularly Salesforce CRM, HubSpot marketing automation, and attribution tools, and a commitment to data integrity and compliance with privacy regulations.
As the Marketing Operations Manager, you will act as a strategic partner to Marketing leadership and Revenue Operations, aligning initiatives with business and revenue goals. You will oversee all marketing operations processes, including lead management and multi-channel campaign execution, manage the marketing tech stack, maintain data integrity, define and report on key metrics, collaborate across departments, and lead projects to scale and improve marketing operations, ensuring timely execution and stakeholder alignment.
eCommerce advertising and sales optimization platform
Pacvue provides eCommerce solutions that focus on optimizing advertising and sales for online retailers. Its software platform includes tools for campaign automation, sales analytics, and digital shelf optimization, which help clients manage their online advertising campaigns more effectively. By automating repetitive tasks and centralizing key metrics, Pacvue allows businesses to save time and improve their sales performance. Unlike many competitors, Pacvue emphasizes education and support through resources like Pacvue University, which offers self-guided courses and accreditations. The company's goal is to empower eCommerce businesses, from small entrepreneurs to large enterprises, to succeed in the competitive online marketplace.