Marketing Operations Manager

Position Overview

• Location Type: Not Specified
• Job Type: Not Specified
• Salary: Not Specified

Pacvue is seeking an experienced Marketing Operations Manager to lead and scale its marketing operations function. This strategic leadership role involves overseeing all marketing processes, from lead management and campaign execution to marketing technology and analytics, ensuring efficiency and effectiveness. The role requires full ownership of the marketing technology stack (Salesforce CRM, HubSpot marketing automation, and Attribution tools) and leveraging data and insights to drive marketing strategy and performance. The ideal candidate is a hands-on, analytical, and detail-oriented professional with 8+ years of experience in marketing operations and a proven ability to manage projects independently. This individual will collaborate across departments to align marketing operations with business goals and will be instrumental in optimizing processes, evaluating new technologies, and guiding data-driven decision-making.

About Us

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.

Why work at Pacvue?

• Be on the cutting edge: Pacvue is transforming the way brands and sellers win online. Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations.
• Have fun: We have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed.
• Learn: From the best! Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry’s best practices, and thought leadership.
• Grow fast: The eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market.

Responsibilities

• Marketing Operations Strategy: Act as a strategic partner to Marketing leadership and Revenue Operations, aligning initiatives with business and revenue goals. Own and optimize all marketing operations processes, including lead management, and multi-channel campaign execution to ensure funnel efficiency.
• Marketing Technology Management: Oversee the marketing tech stack, serving as system owner for platforms like Salesforce and HubSpot. Ensure tools are properly configured, integrated, and evaluated to support campaigns and lead management.
• Data Quality and Compliance: Maintain data integrity across systems through hygiene practices (audits, deduplication, segmentation) and ensure compliance with privacy regulations.
• Analytics and Reporting: Define, track, and report on key metrics (e.g., conversion rates, MQLs, Account penetration, campaign ROI). Build dashboards and deliver insights to guide marketing strategy.
• Cross-Functional Collaboration: Partner with Sales, Marketing, Operations, IT, and Finance to align processes, improve lead handoffs, and enhance funnel performance.
• Process Improvement & Project Management: Initiate and lead projects to scale and improve marketing operations, including analytics infrastructure, revenue attribution automation, and campaign workflow optimization. Ensure timely execution and stakeholder alignment.

Skills & Qualifications

• 8+ years of experience