Senior Product Marketing Specialist at Tala

Mexico City, Mexico City, Mexico

Tala Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Financial ServicesIndustries

Requirements

  • 2+ years experience in Product Marketing, with demonstrated expertise in launching new products and driving early customer growth, adoption, and engagement
  • Deep experience managing mobile marketing campaigns (push, SMS, in-app channels) using modern marketing and CRM tools
  • Demonstrated ability of creating and communicating effective go-to-market (GTM) plans and project management across cross-functional teams through execution
  • Comfortable working in a fast-paced, dynamic environment with distributed teams
  • Capable consumer of modern analytics

Responsibilities

  • Drive go-to-market strategy for new product launches
  • Partner with country integrated marketing leads to execute on GTM strategies
  • Partner across all marketing functions to align marketing timing with country launch timelines
  • Monitor and report on early customer perception and feedback on new product launches
  • Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights
  • Build cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience
  • Articulate product value to customers across channels in a way that builds loyalty and drives outsized impact
  • Define user segments and create tailored campaigns for key customer personas
  • Develop deep understanding of customer needs through surveys, interviews, and analysis of product usage data to build messaging that resonates deeply

Skills

Product Marketing
Positioning
Messaging
Customer Journey
Onboarding
Customer Retention
Customer Adoption
Growth Strategies
Market Research
Customer Engagement

Tala

Digital wallet and lending platform for underserved

About Tala

Tala operates as a digital wallet and lending platform that focuses on providing financial services to individuals who are often overlooked by traditional banks. The platform uses artificial intelligence and machine learning to create a personalized financial experience for its users. Customers can access instant credit, transfer money easily, and pay bills all through a single app. Tala's unique data tools allow it to serve a diverse range of customers, including those without access to conventional banking. The company generates revenue through interest and fees on the credit it offers, as well as transaction fees for money transfers and bill payments. Operating in multiple countries across three continents, Tala adapts its services to different markets while aiming to enhance the financial well-being of its users by providing tailored credit lines and financial advice.

Santa Monica, CaliforniaHeadquarters
2011Year Founded
$341.1MTotal Funding
DEBTCompany Stage
Fintech, AI & Machine LearningIndustries
501-1,000Employees

Benefits

Remote Work Options
Flexible Work Hours
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance

Risks

Increased competition from Stripe in crypto payments could challenge Tala's market position.
Keytom's launch may attract Tala's crypto-interested customer base, reducing market share.
Apple's NFC chip decision could lead to more competition in the digital wallet space.

Differentiation

Tala uses AI to offer personalized financial experiences to underserved individuals.
The company provides instant credit and expansive bill payment options via a single app.
Tala's proprietary data tools enable services for those without traditional banking access.

Upsides

Integration of stablecoin payments could enhance Tala's transaction speed and cost-effectiveness.
Apple's NFC chip opening may allow Tala to offer more seamless payment options.
Equifax's AI advancements highlight potential for Tala to improve its credit scoring systems.

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