[Remote] GTM Marketing Business Analyst at ServiceNow

Addison, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

6+ years of experience as a business analyst with a track record of breaking down complex workflows and translating them into clear, scalable business and technical requirements
6+ years of experience working across the go-to-market lifecycle, including strategic planning, campaign and content operations, activation, and performance reporting
Demonstrated success in diagnosing inefficiencies, removing process barriers, and designing solutions that simplify execution while maintaining governance
6+ years of experience with enterprise platforms such as Adobe, ServiceNow, CRM systems, analytics technologies, and integration frameworks
Highly motivated and detail-oriented individual who thrives at the intersection of business and technology

Responsibilities

Identify, diagnose, and streamline complex go-to-market processes to remove unnecessary steps and accelerate speed from strategy through activation
Translate business needs into clear requirements and specifications for planning, content, and activation systems (Adobe stack, integrated project management, CRM, AI-enabled tools)
3

Skills

Key technologies and capabilities for this role

Business AnalysisGTM OperationsProcess DesignWorkflow OptimizationRequirements GatheringStakeholder ManagementAnalyticsDigital TechnologyMarketing OperationsPipeline Management

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position.

What skills are required for the GTM Marketing Business Analyst role?

The role requires strong business analysis skills to diagnose complex processes, translate business needs into clear requirements for systems like Adobe stack, CRM, and AI-enabled tools, and collaborate with cross-functional partners in Marketing, Digital Technology, and Analytics. Detail-orientation, process mapping, workflow design, and problem-solving at the intersection of business and technology are essential.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the company culture at ServiceNow look like?

ServiceNow fosters an innovative environment focused on transforming work through AI-enhanced technology, connecting people, systems, and processes for smarter ways to work, with a purpose to make the world work better for everyone.

What makes a strong candidate for this position?

A strong candidate is highly motivated, detail-oriented, excels at diagnosing complex processes, translating business needs into actionable requirements, and partnering cross-functionally to streamline workflows and drive efficiency.

ServiceNow

Cloud-based platform for digital workflows

About ServiceNow

ServiceNow offers a cloud-based platform that helps businesses automate and manage their operations, improving efficiency and enhancing customer and employee experiences. The Now Platform includes applications for IT operations, customer service, human resources, and security operations, all accessible over the internet. Targeting large enterprises across various industries, ServiceNow operates on a software-as-a-service (SaaS) model, generating revenue through subscription fees and professional services. The company's goal is to streamline business processes and drive digital transformation for its clients.

Santa Clara, CaliforniaHeadquarters

2004Year Founded

$81.5MTotal Funding

IPOCompany Stage

Consulting, Consumer Software, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Generous family leave

Flexible PTO

Matched Donations

Retirement benefits

Annual learning stipends

Paid volunteer time

Risks

Competitors like Nvidia and Google Cloud may outpace ServiceNow in AI advancements.

Over-reliance on AWS infrastructure could pose risks if AWS changes its strategy.

The departure of Era Software's co-founder may lead to strategic shifts within ServiceNow.

Differentiation

ServiceNow's Now Platform offers comprehensive digital workflow solutions across multiple business functions.

The company focuses on large enterprises, providing tailored solutions for diverse industries.

ServiceNow's SaaS model ensures steady recurring revenue through subscription fees.

Upsides

ServiceNow's partnership with AWS enhances AI-powered workflows, driving enterprise innovation.

The integration with Crowe Cyber Economic Risk Analyzer boosts ServiceNow's cybersecurity capabilities.

ServiceNow's AI-driven campaign with Idris Elba increases brand visibility and engagement.

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