Senior Product Marketing Manager

San Francisco, California, United States

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$144,500 – $170,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial Services, Small BusinessIndustries

Requirements

Candidates should have 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company supporting SMBs. A proven track record of launching products, driving adoption, and delivering business outcomes is required, along with strong data-driven storytelling, customer advocacy, exceptional project management, and metrics-driven skills.

Responsibilities

The Senior Product Marketing Manager will own product positioning, influence the product roadmap, and drive adoption through strategic launches and analysis. Responsibilities include developing go-to-market strategies, setting pricing and packaging, conducting market research, translating customer insights into messaging, and collaborating with cross-functional teams on product launches and adoption programs.

Skills

Product Marketing

Go-to-Market Strategy

Market Research

Competitive Intelligence

Positioning

Messaging

Pricing

Packaging

Customer Insights

Storytelling

Fintech

Product Adoption

Activation

Retention

Relay

Communication platform for workforce efficiency

About Relay

Relay is a communication platform aimed at improving workforce efficiency, especially for workers who do not have access to traditional communication tools or who use walkie-talkies. The platform utilizes Push-to-Talk (PTT) technology, which allows users to communicate instantly without the limitations of traditional walkie-talkies, such as limited range and security concerns. Relay includes features like GPS tracking, emergency alerts, and works on both mobile and desktop devices, all controlled through a voice interface. Unlike its competitors, Relay focuses on providing a subscription service that includes software integrations and regular updates to adapt to the changing needs of businesses. The main goal of Relay is to enhance communication for active workers, ensuring they can connect efficiently and safely.

Raleigh, North CarolinaHeadquarters

2015Year Founded

$46.7MTotal Funding

SERIES_BCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health, dental & vision

PTO

Paid sick leave

401(k) with 3% match

Paid parental leave

Connection & wellness credit

Equipment & tools

Flexible work environment

Free snacks & fun times

Risks

Emerging competitors like Apiture and Vantaca threaten Relay's market share.

Rapid AI translation advancements by others could outpace Relay's TeamTranslate feature.

Reliance on Series B funding may lead to financial instability if growth targets aren't met.

Differentiation

Relay offers real-time language translation for frontline teams, enhancing communication efficiency.

The platform integrates GPS tracking and emergency alerts, ensuring worker safety and coordination.

Relay's voice interface eliminates the need for traditional bulky walkie-talkies, improving mobility.

Upsides

Relay's Series B funding of $35M supports growth in productivity and safety features.

The demand for cloud-based communication platforms is rising, benefiting Relay's scalable solutions.

Advancements in voice interface technology enhance Relay's user interaction and accessibility.

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