Senior / Lead Product Marketing Manager, New Products
ZipSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
FinTech, Financial ServicesIndustries
Requirements
- BA/BS with 8+ years of experience in product marketing at a consumer technology company; MBA highly preferred
- 2+ years in product marketing at a large B2C tech company
- Strong experience in product marketing fundamentals: audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches
- Analytical and strategic: deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results
- Proven experience as a driver as well as a collaborator/influencer across strategic and tactical initiatives: able to think big but also to drive business outcomes
Responsibilities
- GTM strategy: Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, segmentation, targeting, positioning, messaging framework, and channel strategies
- Market, customer and competitive analysis: Analyze behavioral metrics, market/competitive data, business performance data and customer research to identify growth and improvement opportunities, in close partnership with research and analytics teams
- GTM plan and program execution: Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
- Product planning: Collaborate with product and research teams to influence product strategy and roadmap development
- Partnership and influence: Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the Senior Product Marketing Manager role?
Candidates need a BA/BS with 8+ years of experience in product marketing at a consumer technology company (MBA highly preferred) and 2+ years in product marketing at a large B2C tech company, plus strong experience in product marketing fundamentals like audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition, engagement marketing plan development, product discovery, and product launches.
What are the main responsibilities of this position?
Responsibilities include developing GTM strategies and launch plans, conducting market/customer/competitive analysis, executing GTM plans with cross-functional teams, influencing product strategy and roadmap, and partnering with teams using data-driven insights.
What is the salary or compensation for this role?
This information is not specified in the job description.
Is this a remote position, or where is it located?
This information is not specified in the job description.
What makes a strong candidate for this Senior Product Marketing Manager role?
A strong candidate has 8+ years in product marketing at consumer tech companies, including 2+ years at a large B2C tech firm, with deep expertise in GTM strategies, audience insights, competitive analysis, segmentation, positioning, and cross-functional collaboration; an MBA is highly preferred.
Credit Karma
Provides free credit scores and financial tools
About Credit Karma
Credit Karma provides financial tools and resources to help individuals improve their financial health. The platform offers free access to credit scores, credit monitoring, and personalized recommendations for credit cards and loans, including options for cars, homes, and personal financing. Users can track their credit progress and receive alerts about changes to their credit reports. Unlike many competitors, Credit Karma operates on a freemium model, allowing users to access a wide range of services at no cost while earning revenue through partnerships with financial institutions. The company's goal is to empower its members to achieve their financial goals by providing helpful resources and fostering a sense of ownership and progress in their financial journeys.
Oakland, CaliforniaHeadquarters
2007Year Founded
$358MTotal Funding
ACQUISITIONCompany Stage
Fintech, Cybersecurity, Financial ServicesIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
401(k) Retirement Plan
Commuter Benefits
Wellness Program
Paid Vacation
Paid Sick Leave
Education Perks
Risks
Increased competition from Walmart-backed FinTech One could challenge Credit Karma's market share.
Integration challenges from Zendrive acquisition may distract from Credit Karma's core objectives.
Intuit's AI advancements could overshadow Credit Karma's financial tools and services.
Differentiation
Credit Karma pioneered free credit scores, setting it apart in personal finance.
The company offers a comprehensive suite of free financial tools and recommendations.
Credit Karma's freemium model generates revenue through partnerships with financial institutions.
Upsides
Credit Karma's acquisition of Zendrive enhances its mobility risk intelligence offerings.
AI-driven financial assistants could inspire Credit Karma to develop personalized financial tools.
Growing digital solutions adoption by SMBs presents expansion opportunities for Credit Karma.
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