[Remote] Retirement Product Marketing Director at Empower

San Antonio, Texas, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelors degree or equivalent
FINRA fingerprinting required
10 years of Marketing or product management, preferably in Retirement services or related industries
Understanding of the competitive retirement marketplace, and its sophisticated sales process

Responsibilities

Serve as the primary Marketing contact for Product Development, Sales and Service teams for all LMN-specific initiatives and for additional cross-segment initiatives
Partner closely for opportunities to innovate and evolve the product offer
Establish a market-leading narrative and value proposition for the LMN segment, including connection to thought leadership content
Develop sophisticated, cost-effective multi-media selling systems, and train sales teams on their effective use
Create and own compelling marketing programs with a focus on digital execution
Seek and interpret data analytics and develop case studies to validate results and support sales
Identify key provider selection priorities for plan sponsors, advisors and consultants, based on market segment
Measure effectiveness across a variety of dimensions to continuously refine the selling system
Guide promotion strategy, especially for priority product launches and campaigns
Evaluate and manage return on marketing investment
Gather marketplace feedback and insights; respond efficiently to requests or ideas that can drive results
Keep current on legislative and regulatory developments that may impact or create distribution opportunities
Potential participation in intermediary site visits or due diligence meetings; limited travel required

Skills

Empower

Personal finance management and credit building

About Empower

Empower.me provides personal finance management and credit building services through a subscription model. Users can sign up for a 14-day free trial, after which they pay $8 per month for access to various financial tools. These tools include customizable payment plans, budgeting features, and credit score monitoring. A key aspect of Empower.me is its focus on helping users build credit by reporting their payments to credit bureaus, which can enhance their credit history if payments are made on time. Additionally, Empower.me offers a Thrive line of credit, which involves a soft inquiry on the user's credit report, ensuring that their credit score remains unaffected during the application process. Unlike many competitors, Empower.me specifically targets individuals with no minimum credit score, aiming to improve their financial health and savings.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$96.8MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Generous equity package

Full healthcare benefits

Unlimited PTO

Technology expense reimbursement

Work from anywhere

Risks

Increased competition from fintech companies like Chime and Varo could impact market share.

Integration challenges from acquisitions may disrupt operations and delay strategic goals.

Regulatory scrutiny on credit services could increase compliance requirements and costs.

Differentiation

Empower offers a unique subscription-based model for financial management tools.

The company focuses on credit building by reporting payments to credit bureaus.

Empower's Thrive line of credit involves a soft inquiry, not affecting credit scores.

Upsides

Acquisition of Petal and Cashalo expands Empower's product offerings and customer base.

Increased demand for financial literacy tools among millennials and Gen Z benefits Empower.

Growing interest in alternative credit scoring aligns with Empower's mission for underserved consumers.

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