Senior / Lead Product Marketing Manager, New Products
ZipSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Financial ServicesIndustries
Requirements
- 5+ years of experience in product marketing, ideally in a startup environment supporting SMBs
- Successfully launched and driven adoption for a new product or feature, with tangible business and customer outcomes
- Strong storytelling skills to craft and tell stories that resonate with and influence cross-functional stakeholders and customers
- Passion for talking to and deeply understanding customers, extrapolating functional, compelling messaging and product ideas from conversations and research
- Trusted resource for questions related to customers, product, upcoming releases, and effective marketing/sales strategies
- Values relationship-building and seeks opportunities to help peers, augmenting GTM strategies to support stakeholders and customer-facing teams
- Superior project management skills to lead and influence multiple cross-functional stakeholders with urgency to meet objectives and deadlines
- Ability to determine KPIs, craft requirements for data reporting, and work independently with data teams to generate high-quality reports
Responsibilities
- Develop and own go-to-market strategies for new features and product launches, owning parts of core banking product and new product lines
- Project manage product launches in collaboration with marketing teams (e.g., content, design, lifecycle); support execution of assets as needed
- Leverage customer knowledge to craft positioning and messaging that resonates with market and users
- Influence product direction by building and socializing deep market insights; conduct comprehensive customer, market, and competitive analysis using qualitative and quantitative data
- Maintain pulse on industry and competitors; share developments with team and recommend responses to market changes
- Work with Product to establish adoption and engagement targets; create and execute programming to hit those targets
- Refine product messaging across customer journey stages; ensure integration across all marketing channels
- Own sales enablement for products and features; collaborate with sales and customer success teams to provide materials and research for communicating value
- Build strong relationships across teams to support alignment on product value and vision
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What salary is offered for the Senior Product Marketing Manager role?
This information is not specified in the job description.
Is this a remote position or what is the location requirement?
This information is not specified in the job description.
What experience and skills are required for this role?
Candidates need 5+ years of experience in product marketing, ideally in a startup environment supporting SMBs, proven success in launching and driving adoption for new products or features with tangible outcomes, and strong storytelling skills to craft resonant narratives.
What is the company culture like at Relay?
Relay emphasizes a human-centric customer experience, collaboration across teams, and a hyper-focus on maximizing value for small business customers through initiatives like product launches and market insights.
What makes a strong candidate for this Product Marketing Manager position?
A strong candidate has 5+ years in product marketing at startups serving SMBs, demonstrated success in product launches with measurable business and customer outcomes, and excels as a storyteller who influences cross-functionally.
Relay
Communication platform for workforce efficiency
About Relay
Relay is a communication platform aimed at improving workforce efficiency, especially for workers who do not have access to traditional communication tools or who use walkie-talkies. The platform utilizes Push-to-Talk (PTT) technology, which allows users to communicate instantly without the limitations of traditional walkie-talkies, such as limited range and security concerns. Relay includes features like GPS tracking, emergency alerts, and works on both mobile and desktop devices, all controlled through a voice interface. Unlike its competitors, Relay focuses on providing a subscription service that includes software integrations and regular updates to adapt to the changing needs of businesses. The main goal of Relay is to enhance communication for active workers, ensuring they can connect efficiently and safely.
Raleigh, North CarolinaHeadquarters
2015Year Founded
$46.7MTotal Funding
SERIES_BCompany Stage
Consulting, Enterprise SoftwareIndustries
201-500Employees
Benefits
Health, dental & vision
PTO
Paid sick leave
401(k) with 3% match
Paid parental leave
Connection & wellness credit
Equipment & tools
Flexible work environment
Free snacks & fun times
Risks
Emerging competitors like Apiture and Vantaca threaten Relay's market share.
Rapid AI translation advancements by others could outpace Relay's TeamTranslate feature.
Reliance on Series B funding may lead to financial instability if growth targets aren't met.
Differentiation
Relay offers real-time language translation for frontline teams, enhancing communication efficiency.
The platform integrates GPS tracking and emergency alerts, ensuring worker safety and coordination.
Relay's voice interface eliminates the need for traditional bulky walkie-talkies, improving mobility.
Upsides
Relay's Series B funding of $35M supports growth in productivity and safety features.
The demand for cloud-based communication platforms is rising, benefiting Relay's scalable solutions.
Advancements in voice interface technology enhance Relay's user interaction and accessibility.
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